Management Case Study: Coca Cola Company

Management Case Study: Coca Cola Company Cola-Cola Company Roadmap starts with their mission, which is long-term. It declares their function as a company and serves as the standard against which their weight of action and decisions. The mission of Coca-Cola Company is to refresh the world, to inspire moments of optimism and happiness, to create value and make a difference. Vision Vision serves as the framework for Coca-Cola Company Roadmap and guides every part of the business by describing what they need to achieve in order to continue achieving sustainable quality growth. People, be a large place to work where people are encouraged to be the best they can be. Portfolio, bring to the world a portfolio of excellence beverage brands that expect and persuade peoples desires and needs. Partners, nurture a winning network of customers and suppliers, together they create communal, enduring value. Plane, be a responsible resident that makes a special by helping build and support sustainable communities. Profit, maximize long-term return to shareholder while being aware of their general responsibilities. Productivity, be a highly successful, bend and fast moving organisation. Coca-Cola products Coca-Cola companies have a very narrow products range which are Coca-cola, Sprite and Fanta. Those products are sold in the market with a difference size of bottles which are 250ml, 300ml, 1liter and 1.5liter pet. Working as a Global Team Coca-Cola companies built around two core assets, its brands and its people. Thats what makes working at Coca-Cola so special. They believe that work is a place that the employer need go every day. It should be a place of exploration, creativity, professional growth and interpersonal relationships. Its about being inspired and motivated to achieve extraordinary things. They want people to take pride in their work and in building brands others love. After all, its the combined talents, skills, knowledge, experience and passion of our people that make us who we are. Coca-Cola Company has 92,800 associates around the world live and works in the markets. They serve more than 87 percent of them outside the United State. In the geographically diverse environment, they learn from each market and share those learns quickly. As a result, Coca-Cola Company culture is ever more collaborative. From beverage concept and development to merchandising, Coca-Cola associates are sharing concept across departments and markets in new ways. Consequently, Coca-Cola associates are increasing enthusiastic about their work and inspired to turn plans into action. With a portfolio of more than 3,300 list of product, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages, Coca-Cola Company variety spans the globe. Management Function PLANNING Definition Planning is the process of setting goals, developing strategic, outlining tasks and then deciding how best to accomplish them. As a result of the planning process, everyone in the organization knows what should be done, who should do it, and how it should be done. It is a detailed programmed regarding future course of action. Plan also a blueprint specifying the resource allocations, schedules, and other actions necessary for attaining goals. It defining goals and then determining the activities and resources required to achieve them. Planning can be difference of type, an organisation can classify some of the important types of plans which are the financial and non financial plans, formal and informal plans, specific and routine plans, strategic and functional plans, long range and short range plans and the last administrative and operational plans. Planning function is important to the managers, managers need to plan so that the worker activities are consistent with the organisatio n goals and the correct type and amount of resources also can be acquired. A planning function requires information, judgment and decision making. Theories According to Dror (1974), he says that planning is the process of preparing a set of decision for action in future, directed at achieving goals. According to Professor Stoner (1997), he says that planning is of establishing objectives and appropriate courses of action before taking action. According to Archibugi (2008), say that planning is a method of making rational decision; a method that is, to some extent, common to many areas. Real Practice For a Coca-Cola company, planning is very important to them because according to Joel Ross and Michael Kami theory, they think that an organisation without the strategy planning is like a ship without a rudder, going around the circle. Its like a tramp that is no place to go to. Strategic planning, implementation and formulation are the core management function. One of the biggest factors for determining whether the organisation performs up to its potential or not is the extent to which the management team performs, the strategy making and strategic implementing function. Coca-Cola organisation thinks that only the good strategic and good implementations are the most trustworthy proof of good management. A strategic plan is the bridge of the future, which an organisation uses to lead from what it is to what it envisions it can become. Planning also can be a future course of action. Planning is concerning itself with look forward into the future and determining the vision, mission and objective of the project or program. Vision is that provides the overall frame of reference within which mission statements are written and goals selected. It also is the desired future state of organization. According to Peter F. Drucker, objectives are essential in all the key areas where performance and results directly contribute to the growth and survival of a business. The vision of the Coca-Cola organisation is to become the best and the biggest anchor bottler in the world. They mission are to refresh the world, to create value and make a difference everywhere they engage. In the Coca-Cola organisation, most of the goals setting and planning activities are handling by the top management. The top manager had set three objectives for the Coca-Cola organisation. The objectives of Coca-Cola can be classified as the strategic goals, tactical goals and operational goals. Strategic goals are statements of what an organisation wish to achieve over the period of the strategic plan likes over the next years, next five years. The strategic goals are considered when company is thinking of the long-term objectives. This strategic goal is set up by the top management with consultation by the parent company head quartered at Singapore. The top managers have to make sure that they are in line with the changing environment that they have to review in the annual meeting every year. This goals is to make sure that Coca-Cola company can continue provide the quality products to the valuable customers, to project an outstanding corporate and try to satisfy the customer through extra ordinary service and an excellent service along with the complete tactical and operational support. The managers also need to select and retain in professional people for the organisation. Another, the tactical goals which are define the outcomes t hat major divisions and departments must achieve for organization to reach its overall goals. The top managers of the Coca-Cola Company on an annual basis devise these goals together with the consultation of the lower level employees. After that, each departmental director have to subdivide the annual tasks on the quarterly or monthly basis to have a proper check to make sure that these objectives are achieved mainly through the marketing after the annual tasks is given. For this year, managers need to ensure that Coca-Cola can increase the revenue by 20% of the compared last year and increase the total retail customer around 10%. They also have to increase the market share by 5% and 30% of the reactivate the discounts of customers. Last, the operational goals which is that the managers set to ensure that each employees can achieve their own goals and told what are expected of them and then they are evaluated on the basis of certain rules and regulations followed evenly by theÂà ‚  company. This operational goals may arise some issue which is some fresh salesman cannot reach their goals so the managers need to ensure that the salesmen can find the new customer, retain existing one and bring back the discontinued accounts by giving them some training. In addition, planning is vital in making management decisions. Decision making is the study of identifying and choosing alternatives based on the values and preferences of the decision maker and it is the process of sufficiently reducing uncertainty and doubt about alternatives to allow a reasonable choice to be made from among them. A bad decision making will have a bad result so a good manager must good in decision making, they have to must sure that every decision they make is good for the organisation. The decision making process in the Coca-Cola company is centralized. There are six step in the decision making of the Coca-Cola company which are recognize need to make decision, generate alternatives, assess the alternatives, choose among alternatives, implement choose and last the learn from feedback. In Coca-Cola company, decision which always takes by the top manager can related to the packaging positioning, trade discounts, advertisement, price reductions and distribution. So as a conclusion of planning, planning is the first tool of the four functions in the management process. It is rightly said Well plan is half done. Compare to the theory and real practice, both of them are concerning with the future action which is how to achieve the organisations goals with those objectives that are setting up by the managers. The difference between a successful and unsuccessful manager lies within the planning procedure. So for me, a successful manager should have a planning skill for achieve the organisations goals. ORGANISING Definition Organising is one of the four managerial functions which focus on allocating and arranging human and non-human resources so that the plans can be carried out successfully. It also means constructing an organisational structure that is compatible for the accomplishment of the agreed purposes, lines of authority, and responsibility defined, and a system of rules and procedures which lead the performance of subordinates lay down. Organising is how the plan will be carried out so the goal is achieve. Once a plan is planned, the next step in the progression is to agree on which individuals will need to be include, who will be in charge, who will keep individuals held responsible, and what resources will be necessitate, who will be in charge for getting those resources, who will keep an eye on the progress? Those phases are all part of the organising process in the project. Hence, organising is next to planning because once the plan is planned, the next natural move in the progressions is to get organised so the plan comes to fruition. Organising is also the talent of receiving people who do not work for you to realise things. As a conclusion, organising refers to the categorising of activities and possessions in a reasonable way. Theories According to Chester I. Barnard (1886-1961), the acceptance theory of authority, which states that people have free will and can choose whether to follow management orders. An order is acceptable if the subordinate understand it, is able to comply with it, and views it as appropriate given goals of the organisation. According to Chester I. Barnard (1888-1961), organization allows people to achieve what they could not achieve as individuals. REAL PRACTISE Base on the basis functional approach, Coca-Cola Company is divided into different departments in the real practice. Individuals who possess the same on the basis of common skills and work activities are grouped together. This method helps the company in attaining the economies of scale through high excellence of problem solving and lesser needs of guidance of the subordinates. Coca-Cola Company is leaded by the General Manager. There are a total of five mainly departments at Coca-Cola Company which are Production department, Industrial Relation department, Sales and Marketing department, Human Resources department, and Finance and Accounting department. Each department has their own functions and responsibility toward the company. Production department is in charge for the overall production of the Coca-Cola Company. Industrial Relations department is in charge for handling with problems connected to the operational surroundings of the staff and the matter linked to the labor unions . Sales and Marketing department is accountable for the producing the goods obtainable in the market and to deal with the problems associated to the advertisements of the goods. Human Resources department is in charge for looking the proficient pool of workers, choosing the professionals and make them pleased so that they should remain faithful to the company. Finance department deals with overall costing and pricing of the goods. They also deal with the trade in correlated concern of the company. Accounting department lend a hand to the sales department in making bill of lading and payroll entries. Example hierarchy of Departmentalisation for Coca-Cola Company: Figure : The departments under the General Manager of Coca-Cola Company. Coca-Cola Company each executive is made in charge for only a specific role that he or she expertise as the work specialisation is important. Each salesman is encountering different type of individuals as there is no tediousness or repetitiveness. The job is tough and promotions are based on performance. The executive of Coca-Cola Company receives report from the Salesman. These Sales Managers are in charge for the performances of the salesmen which they need to provide them timely comment. Assistances are requiring to be provided by Sales Manager at any time and it is a problem connected to the performance of the staff. The administrators keep an eye on an on-going basis toward these salesmen which serves as an efficient managing mechanism. The staffs have a lot of power, liability and information relative to the job that they are responsibility Nevertheless, every part of the information and authority relative to the work is provided by their individual supervisors. These procedure s are the similar in the other subdivisions as well. Figure Coca-Cola Company each executive is made held responsible for the actions of his or her underlings. An accurate advices and assistance is given at time to time to attain the purpose by the particular executives. Every supervisor is responsible for motivating their juniors so as to increase the effectiveness and efficiency of the staffs apart from the delegation. Human Resources department lend a hand staff so they could recognise their potential and uses various technique to encourage them. In return, they offer the most excellent to their supervisor. Thus boost their performance, excellence of work and consumer satisfaction. The span of control is the amount of staff who report directly to a prearranged Coca-Cola Company supervisor. It is most excellent to have a minimum of 3 staff and a maximum of 5 staff reporting to their supervisor. This low pattern is as a result of the actuality that the organisation is a perpendicular and there are various individuals having different works t o do so. When there are more than 5 individuals, it is hard to be managed. Hence when there is an utmost of 5 people, the possessions and staffs still can be supervise in an effective manner. To the extent that resources allocation is concerned, the executives of each department in the Coca-Cola Company have the power to exploit the organisational assets whenever the assets are required for the purposes of their department. Special permission has to be approved by other superintendents if these assets belong to other superintendent. These resources may be capital, work force or other. When there are required positions in Coca-Cola Company and not on reserve basis, employment will be performed. The employment begins whenever a superintendent wants a salesperson. Foremost, it will send to be agreed by the General Manager of Coca-Cola Company before sending it to Human Resource department, HR. Example of the recruitment process: Human Resources department will verify from their Ex-Employers about the behavior and the cause of leaving. If the candidate is selected Education requirements and Screening Of the Personnel Available job are make public within Coca-Cola Company Human Resources department look for its data bank Selection is based on several decisive factors for various titles Aptitude test Example, for salesman Candidate is asked to turn up for an interview Candidate is asked for any references, which can make. If no suitable candidates for a specific profession If no suitable candidates, then publicise in the newspaper Coca-Cola Company If pass the aptitude test Carried out by the sales and Human Resources department Easy mathematics and common knowledge is tested. Familiar with how of English is also essential As a conclusion, an organising is the second function in the managerial functions. When the organization is well organised, it can be said that it is in the best conditions. Compare to the theory and real practice, state that the acceptance theory of authority which states that people have free will and can choose whether to follow management orders. In the real practice, people tend to follow instruction from the person who is higher ranking than them as they do not like to make their own decisions. The other theory stated that the organization allow people to achieve what they would not achieve as individual. However in real practice, people tend to work own their own as they do not wish to share the same authority with other and to prove that they are capable of doing it individually. LEADING Definition Leading means the process of influencing others to engage in work behaviors that would lead to the achievement of goals. It can be said, it is the third function in management. This function has a unique characteristic as compared to other functions, employing the humanistic perspective but require less systematic process for analysis as other functions. A leader must lead his subordinates to achieve goals more efficiency. Due to business environment, leaders are constantly on the change. Today, a manager must be able to make a quick and more accurate decision, either in consensus building or teamwork environment. Leadership is a complex process in which a person influences others to accomplish a mission, task, and objective and directs the organization in a way that makes it more cohesive and coherent. Leadership also can be defined as the ability to influence a group towards the achievement of goals. To lead subordinates successfully, the manager must provide directions and leaders hip to his staffs, to perform the essential task within the required time frame, and with the most efficient use of resources. Leadership theory are include trait theory (leadership idea that try to identify characteristic that differentiated from non- leaders), behavioral theory (identified behaviors that differentiated effective leaders from ineffective leaders) and contingency theory (leaders should be flexible and adjust to change in the environment). In behavioral theory, it include autocratic, democratic and laissez- faire. Theories According to Keith (2002), Leadership is ultimately about creating a way for people to contribute to making something extraordinary happen. According to Tom De Marco (2002), Leadership needs to be distinguished from posturing. According to Bateman-Snell (2004), Leading is the management function that involves the managers efforts to stimulate high performance by employees. Real Practice In Coca-Cola Company, other than the three of management functions, leading is important. The organization places the general manager on the top of the hierarchy. The general manager takes the responsibility of deciding major administrative decisions in accordance to the companys policy and operations. He will not be involved in the operations aspect directly. Departmental managers are tasked with leading and paving the direction for their subordinates. These leaders concentrate on two main parts of the operations. First, being co-ordination with each other in the operations, so as to increase the business volume. Second, employees are encouraged to give new ideas on increasing customer satisfaction. According to Herbert Spencer , that the time times produce the person and not the other way around. Coca-Cola believes they are practicing a democratic and laissez- faire style of leadership which are behavioral theory, through delegation and participation of employees. Since the sales a nd marketing team are dependent on one another, the team management concept is applied. The managers are very supportive of the practice of having subordinates treated in a fair and good manner. Employees are treated as part of the family. By encouraging them to participate in group discussions, using open communication system, employees are not left out in decision makings. So it can let employees always relax whether they are in work and also let them feeling that they are not just employees only come for work. They will feel comfortable as they are friend or a member of family either with superior or workmate. There have an highly open environment. Subordinates can show their opinion and feeling to the manager. Managers also will encourage employees participate to the decision- making so they will become participative so can make use for the group discussion. According to Victor Vroom, in collaboration with Phillip Yetton (1973) and later with Arthur Jago (1988) developed a taxonomy for describing leadership situation, taxonomy that wan use in a normative decision mo del where leadership styles were connected to situational variables, defining which approach was more suitable to which situation. Monetary and non-monetary rewards are used to entice a higher participation, especially from the lower level employees. The company gives high priority to motivate employees, adopting the policy of promoting employees within the company, based on performance, rather than recruiting a new staff. Achievable objectives and targets are set, which enables most employees to achieve and perform well. Paying wages that are higher than the industrys standard is also a part of the motivation plan. There are also various in-house campaigns and competition to stir up employees motivation. Motivated employees, gives important and timely feedbacks, like job or personal problems, which managers could help to solve. To further motivate employees, the company places importance to the working environment and goals achieved. The employees will get the commission if they se ll the products in bulk. The commission is base on the performance basis of subordinated. So, subordinates not only will get the salary but also commission. This can support and motivate employees to work hard and achieve the goals successfully more efficiency. This way is very objective and are perceives achievable by most of employees. Beside that the competition between employees can motivate them, other than this compensation plan also is a motivating factor as paying more than the industry average. A good working environment and a challenging milestone are a most important factor in employees motivation. Managers play a vital role to solve any problems of subordinates whether is job related or personal problem. According to Robert Blake and Jane Mouton in 1941, the five different leadership style of managerial grid model is based on the leaders concern for people and their concern for goal achievement. They also will give employees timely feedback about their unsatisfied. In th e function of leading, communication is a major factor in human relationship. With the contingency theory, the manager will be flexible and adjust to change according to situation. Information sharing among employees is highly encouraged. Top management seeks input and feedback from lower ranking employees, before implementing new company policies. The general manager is accessible to all employees at any time, if they have any grievances or suggestions. Communications between departments can be done formally or informally. The company uses grapevine to get employees view about the management. At Coca-Cola, the top management ensures the culture of the organization, which has its values formally documented and communicated to all employees, is adhered to. To ensure the successful implementation of the rules and values, the top management adopts the lead by example approach, when administering the policies. Employees behavior is reviewed periodically. So, as conclusion for leading, leadership is organizing a group of people to achieve a common goal. To achieve the goal, leadership of manager are important to leading subordinates to exert high level effort for successful. Controlling Definition Every manager whether in small or big firm needs managerial skills to lead the company. The important managerial skills have four important skills which is planning, organizing, leading and controlling or managing. All these skills are related to each other. Without this four skills manager are not being able to lead the employees in order to achieve organization vision, mission and goal. Controlling is once of the important as the organization will not substined without it. Manager need controlling to encourages others employee to be creative, innovative and aware toward their jobs, beside that managers identify any opportunities for change and development to upgrade the quality of employees and also their product, before it drives change the manager scopes and plan it carefully. Other than that manager used controlling to manages other employees through the change process to make sure it run smoothly, manager also must takes account of all stakeholder issues that happen to them to make a clear understanding and try to avoid from occurs problem. Controlling is one of the activities involve in management, controlling also one of the managerial skills. Controlling is the process of regulating activities to achieve organizational goals. Theories Control consists of verifying whether everything occurs in conformity with the plan adopted, the instructions issued, and principles established. Its object is to point out weaknesses and errors in order to rectify them and prevent recurrence. (Henri Fayol 1916) Control is checking current performance against pre-determined standards contained in the plans, with a view to ensure adequate progress and satisfactory performance. (EFL Breach) Controlling is the measurement and correction of performance in order to make sure that enterprise objectives and the plans devised to attain them are accomplished. (Harold Koontz) Management is the profession of control. (Stafford Beer 1970) Real Practice Controlling is done through the evaluation, which is based on the very objective basis. Some criteria are fixed in advance, if these criteria are not met when the employees are asked and evaluated for the reasons and corrective actions are taken by the respective managers. All this is control by manager to make the process run without problem. Different departments have different criteria, different reporting and controlling systems. The reporting, evaluation and control system of sales departments is Sales Persons reporting system and Sales Persons Evaluation System. Controlling is important to manager because manager used it to check the error and made a correction so the deviation standard can be achieved. This managerial skills is been using by the well known beverage soft drink which is the Coca-cola company. Sales Persons reporting system is where the employees give a daily report of his done activities to market developer of his area, sales person also are free to ask for any kind of assistance from the market developer to help him doing the activities. Every sales person will be giving a punch card which will record his arrival and departure time. They also will be given a route card which he must fill out to make sure the details about the time spent of visit the outlet, times during the traveling and it include the names of the loaders and salesperson time in and out of the vehicle. This will make the progress running smoothly and managers are able to control. Apart from this the manager also will inform about the next days order to be loaded in the truck to be deliver, this also will tell the manager the sum of sales by the sales person according to the brand and the size of the product. Sales person evaluation system is which the company help to promote their employees to the higher level of the firm. The evaluation also help to increase salesperson motivation to work hard and get the promotion or the monetary rewards which is given not only to the best seller but it also has been given to the best market developer and also the best sales manager of the year. Performance is measured on the basis of the achievement of the target which is set and communicated at the beginning of the year to each of sales manager, quarter to every each market developer and to each sales person on every month. This performance is evaluated according to the basis of performance development plan, it also development plan to the sales person on the call slips, route call, call completion, effective and productive call, attendance, growth in sales, market development and the punctuality of the salesman. As for the coca-cola company, the manager do organizational performance appraisal on the process which generate valid information about employee work effectiveness for the purpose of making informed human resource decisions. Organization must evaluate employee performance for a number of reasons. First, the employees need to understand the behavioral requirement of the job. Other than that employees work is evaluated for its contributions to company goals. Employees also need to know where they stand with the organization in terms of their performance, they also motivate to do a good job is increased by the performance appraisal system. Valid information about performance levels of employees should be used to make decisions about salary increased, bonuses and training needs. Beside that employees need a clear understanding of what the firm expects from them in terms of performance. The Coca-Cola Company realizes that a good appraisal system makes organizational processes more effecti ve because managers can use the performance appraisal system as a motivational tool. An effective appraisal system creates many opportunity for managers to interact with their subordinates about team performance measures, cycle times, company goals, service quality, and employees career aspiration. If there is no formal and objective performance appraisal system, employees may believe that the firm is unconcerned with treating them fairly, this is why the managerial skills is much important to manager to lead the company and it would not be complete if the manager do not practice all the skills indeed for the company future. Few managers would question the firms need to assess the performance behaviour of its employee. The proces

Mission Hill springs a fountain of youth By Rashawn Haynes :: Journalism Place Descriptive Essays

Mission Hill Springs a Fountain of Youth It’s 7 p.m. on a Friday night in Boston. Jake Hedstrom and his roommates are gearing up for another weekend on Mission Hill. Hedstrom attends Northeastern University where he is a music industry major currently in his third year. He lives in a four-bedroom apartment at 98 Hillside Street with three guys that he met during his freshmen year. The apartment cost them about $450 each a month and they have been living there since September of 2003. They have an occasional party at their apartment, but tonight they are going a few doors down to a friend’s party. The place where the party will take place is also home to a group of another four Northeastern Students. All over Mission Hill there are similar events taking place on this Friday night, Northeastern, Mass Art and Wentworth students all migrating to the hill for parties at various apartments. â€Å"From the time we were freshmen, we knew people who lived up on Mission Hill and we came up and partied sometimes, and it was always a good time. I love living on the hill now, it’s a lot cheaper than the dorms and everyone I know lives up here now also,† said Hedstrom. The picture is like a scene out of "Dawn of the Dead," where hoards of the undead take to the streets, groups of students fill down Hillside, Calumet, and St. Alphonsus Streets heading to their party destinations for a night of fun. Mission Hill is home to 19,196 people in an area that is only two and a half times the size of the Boston Commons yet it is home to a large variety of Boston’s population. Mission Hill was named after the Mission Church, which sits in the heart of the hill along Tremont Street. Mission Church, which was completed in 1869, serves as the neighborhoods defining landmark,and is one of only 43 minor basilicas in the United States. The Mission school which sits right behind the church was chartered in the 1920’s as an elementary for the residents of Mission Hill. Renamed Our Lady of Perpetual Help in the 1940’s by Pope Pius XII, the church has been home to thousands of followers in its 125-year history. The area, which was once home to many English and Irish settlers, is now one of the most diverse neighborhoods in the entire city.

English Views of the Native Americans :: essays papers

English Views of the Native Americans After reading chapter three of Unger's American Issues, I now have a better understanding of how English settlers looked upon the lifestyles of the Native Americans. Four key people that have led to this understanding are Hugh Jones, Hugh Henry Brackenridge, William Penn, and John Heckewelder. In their essay's they give accurate accounts of how the Native Americans lived, through their eyes. I also see how European beliefs reflected their views and how this set the stage for conflict among these groups. In Hugh Jones' essay titled, "Characteristics of the Indians," he basically gives a factual account of how the Indians live their daily life. Although his account is mostly factual, his European biases do play a major role in his interpretation of Indian ways. In one instance, in describing the Indians rejoicing and war dances, Jones says that they used, "the most antick [sic] gestures, in the most frightful dress, with a hideous noise" (Unger, p. 43). To Jones and other Englishmen their dress may seem frightful and the noise may sound hideous, but that is his opinion. To the Indians this is normal and a way of life. This just shows the white man's ignorance to the culture of the Native Americans. In a second instance Jones's describes the Indians in their "finest dress." He states that the Indians believe they are looking their best when they are ridiculously dressed. Once again he is giving his opinion of the definition of what is considered ridiculous to the English. Jones also pokes fun at many of the traditions of the Indians, for example, the way they wear their hair or the painting on their faces. He notes this as being comical and also uses sarcasm in portraying these traditions. Jones' essay provides many useful facts about the Indian way of life, but his European biases prevent him from disclosing the actual truth. Hugh Henry Brackenridge has a very opposing view towards the Indians. Jones never really gives his personal opinion on whether or not he liked the Indians, but Brackenridge make his view very clear. He makes this apparent in the title of his essay, "The Indians Have No Exclusive Claim to America." Brackenridge supports this notion with many references to the Bible. He states that "The whole of this earth was given to man, and all descendants of Adam have a right to share it equally" (Brackenridge, in Unger, p.

Roles of Spartan Women

Question 1: With reference to source A, what does the evidence reveal about the roles and status of women in Spartan society. In Sparta, women were well respected and had multiple roles within society. They were given more freedom than in most other Greek societies. The main reason for this was the fact that Sparta had a warrior culture and the men were away either at war or training for war. while the men were away the women had multiple roles. The most important of which was to give birth to healthy Spartan children to become warriors.Some of the other roles women had included; participating in religious festivals, and managing the kleros. As mentioned above, the most important role of Spartan women was to give birth to healthy Spartan babies to become warriors. Xenophon stated â€Å"for free women the most important job was to bear children†. In order to produce healthy children, women underwent physical training. This was because it was thought that a healthy mother would produce a healthy child. Lycurgus stated that only women who died in childbirth would be allowed to have a marked grave.Archaeological evidence has been found to support this statement. This highlights the importance of childbirth in Spartan society. From birth, mothers disciplined their children and instilled the attitudes of the agoge. They implanted the ideas of performing at perfection and were responsible for raising children to conform and be loyal to Sparta. When their sons reached the age of seven, the mothers would freely give their sons to the agoge for their military training.Women would maintain the ideologies of the agoge and Spartan society by ridiculing men that were cowards and praising those who were heroes. Plutarch speaks of this in source A. In Sparta, â€Å"marriage by capture† was thought to have been practiced. As described by Plutarch, the bride would have her head shaved, she would be dressed in men’s clothes, and she would then lie in a dark r oom. The men would then come into the room, lift her onto the bed, have intercourse with her, and then return to his normal sleeping place. t is said that these customs were practiced in order to make the man feel more comfortable about having intercourse with a woman. From this point onwards, meetings between the couple were done in secret. Xenophon suggests that this was done to build up excitement and sexual tension so that when they finally did meet, the offspring produced would be stronger and healthier as a result. There is evidence to show that Spartan women had an important role in Spartan religion. Archaeological evidence has been found at the sanctuary of Artemis Orthia.This evidence includes hundreds of votive offerings. These offering were usually lead figurines in the shape of women. It is thought that these figurines symbolised childbirth and pregnant women would make these offerings either to ask for a successful childbirth or to ask to bear a strong, healthy son. Wom en also took part in three of the major festivals that took place in Sparta; the Karneia, the Hyakinthia and the Gymnopaediae. At the Hyakinthia, women rode in ceremonial chariots, marched in procession, sung, danced and took part in sacrifices.At the Gymnopaediae, women would compete with the males in athletic competitions. Spartan women also had a small, yet important role in the Spartan economy. Spartan women were required to oversee the kleros while the men were away at war or training. This meant that the men were dependent on their wife’s efficiency in order to provide their contribution to the syssitia. Women could also inherit property from her family’s estate. However, she did not own this land. Instead this land either formed part of a dowry or was passed onto her sons.According to Aristotle â€Å"nearly two-fifths of the whole country is held by women†. The main sources we have that relate to Spartan women all have limitations. Some of the main writer s that we gain information from are Herodotus, Aristotle, Thucydides, Plutarch and Xenophon. The reliability of these sources is limited due to the fact that none of the writers were from Sparta, they are all male, and the fact that it was seen has normal to make up stories rather than tell the whole truth.Some of the information provided may have been stereotypes created in order to emphasise the warrior nature of Sparta, however the information is nonetheless useful to modern day historians. In conclusion, Spartan women were a crucial part of Spartan society. without them, there would be no soldiers for the army nor would the kleros be run smoothly while the men were away at war or in training. It is through different sources, both archaeological and written, that it is evident that Spartan women had some degree of power and responsibilities within Spartan society.

Effects of advertising Essay

Advertisements are everywhere, traveling by all ways possible, infiltrating the privacy that every person holds important to themselves and their family. American Marketing Association defines advertising as â€Å"the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.† Today, with the development of the technology and the diversity of the mass media, advertising has influenced us pervasively in our daily life. Advertising has been applied in most of fields in society such as economical advertisings, educational advertisings, political advertisings, and healthy advertisings, etc. Advertising is used to promote goods, services, images, and anything else that advertisers want to publicize. It is becoming a major part of mass media. We may view it positively; at other times we may just skip or ignore it. In order to attract audience, advertisers use various techniques on their advertisement to make people aware of the firm’s products, services, or brands. Although the methods used by advertisers are infinitely, they have a common goal to persuade those who may become their customers to buy their products. An excellent advertisement will create a deep impression on its potential customers through particular techniques. They deliver their advertisement through TV, radio, magazines and newspapers, internet, billboards, and other multi-media means. By advertising, individuals or companies are able to get more extra profits from their products, promote their products, and gain the most important purpose – to sell. In many cases, there are some negative effects – some annoying hindrances in our daily lives. It makes our nerves, distorts the truth, and adds to the cost of the product. Advertising is designed for one purpose – to sell. To achieve this goal, advertisers are willing to stretch and distort the truth, just to convince people to buy their products. For example, an advertiser  may convince buyers to purchase their products by stating those have been tested and found superior. In reality, the products are not better than any other – the tests themselves doubtlessly conducted by the promoting company – conducted to ensure at least something is superior about the product, even if it is only the color. These advertisements are worded carefully so that they are telling the â€Å"literal truth† – the truth is exactly what the words say, although people misinterpret the message by using conversational logic as something different – something better. By using ingenious tactics like these, the populace is deceived into buying a product that may not do what is required, or a product that a buyer may have never needed. That is why advertising is not good for our society. First, I would like to discuss about the negative effects to children and youth. One of the most corrupt forms of advertising comes from cigarette companies. According to some investigator, â€Å"Cigarette advertisements are degrading not only because the products behind them are proven to be a health hazard, but also because the advertisements are focused toward younger generations.† Many advertisements use young, attractive, healthy looking models when advertising for a brand of cigarettes or beer. Company promotions have led people to affiliate certain products with feelings of happiness or euphoria. There is no doubt that people smoke the most heavily advertised brands of cigarettes. â€Å"Tobacco advertising increases young people’s risk of smoking by using themes that appeal to them, such as fun times, action, and being popular and attractive.† (Family Education 1). Advertisings that supply the Surgeon General’s warning along with the main body of the message are blatantly contradictive. These advertisings prove that there are many forms of advertising without any morals, and that companies will go to great lengths to have their name and image promoted regardless of the results. The nation’s companies have put themselves before the children. Similar to the case of cigarette companies, Ph.D. Henry Saffer show that spending money to advertise alcohol contributes to increase the rate of students drinking. Alcohol remains popular with American college students, as indicated by the Core Institute Survey (1998). In 1997, 84.2% of college students reported drinking alcohol, an increase of 2% over the prior year. For comparison, there were similar increases in the prevalence of tobacco and marijuana use. Moderate to heavy drinking also increased with corresponding reductions in abstention and light drinking. Nationwide, students reported consuming an average of 5.64 drinks per week in 1997, up about 7% over 1996. The Core Institute also reported that 45.5% of students had consumed five or more drinks in one sitting in the previous 2 weeks. More than 21% of the students reported three or more episodes of this kind of high-risk drinking in the previous 2 weeks. Finally, more than 90% of American college students reported that drinking is a central part of campus social life. (Henry Saffer, Ph.D., Alcohol Advertising and Youth, pg. 173) According to Competitive Media Reporting, more than $1.2 billion was spent in 1998 on alcohol advertising in measured media (i.e., print media, outdoor advertising, radio and television). An additional two-thirds billion dollars was spent on other forms of promotion, including sponsorships, couponing and direct mail. Alcohol advertising had decreased from 1987 to 1996 by 34%, in real terms. However, since 1997, alcohol advertising has been increasing. Part of the recent increase includes the use of cable television by spirits advertisers. (Henry Saffer, Ph.D., Alcohol Advertising and Youth, pg. 173) Second, advertisements can change or impact an individual’s behavior, attitude, expectations, or relationships. The more advertising that a person watches the more that they are influenced by it. The more that they are influenced by advertising the less important their relationships become. Consequently, the behaviors that we display and the influences on our physical environment are directly affected by the amount of advertisements that we see. In the world of advertising, lovers are things and things are lovers (Kilbourne, Can’t Buy My Love: How advertising changes the way we think and feel, pg. 77). Sadly, advertising promotes a corrupt and bankrupt concept of relationships (Kilbourne, Can’t Buy My Love: How advertising changes the way we think and feel, pg. 77). It is unavoidable and extremely damaging to our relationships and especially families. With the divorce rate and domestic  violence rate at the highest it has ever been, it is necessary to evaluate the influences of advertising to our relationships. It has become more and more difficult to relate to our partners in a manner that isn’t objectifying and exploitative. These are images that are forced into our heads and we may have very little control over. Moreover, advertising creates images of what is appropriate behavior in a relationship, using products. That behavior is not always one that is idealistic for real life relationships and generally can be very damaging to intimate and personal relationships. Advertising plays a part in dictating our expectations of our mate, ranging from money and clothing to behavior and attitude. Therefore, when messages and images are repeatedly presented to us they inevitably have an impact on our relationships. Our intimate relationships have been trivialized and our relationships with products have become more important. Another negative effect is that some advertisings use the sexual content to attract the attention of consumers. Consistently, studies have demonstrated that sexual appeals attract attention to the advertising, typically without a corresponding advantage for brand information processing. Sexual content may be eye-catching and entertaining, but it may not be communicative and might distract the viewer from the message. Reichert, Heckler, and Jackson (2001) claim that when sexual stimulus is used in advertising, viewers’ perceptual and processing resources are directed toward the sexual information in the ad rather than toward the brand. Therefore, they will not have a perspicacious decision to buy the products. Recently days, on the television, some company try to develop the crazy adverting project that use women’s belly to advertise. They make some small advertising boards and they paste them on the belly of women and then they ask them to wear short skirt and bikini, after that they will go around some public locations. In this case, it is very stupid that it can promote the women’s body not the products. Finally, use sexual content to advertise is one of the negative effects of advertising that is worse in the society. Throughout history politicians have used various methods, such as persuasive speeches, political advertising and political rallies, to achieve their â€Å"primary goal, the winning votes†. But according to the results of the  research made by Won Ho Chang (Professor and Director of the Stephenonson Research Center at the University of Missouri’s School of Journalism), Jae-Jin Park (Public Relation Specialist with LG Corporation in Seoul, Korea) and Sung Wook Shim (graduate student in the School of Journalism at the University of Missouri) in 1998 â€Å"over the years, politicians have found that it is most advantageous to use political advertising to persuade voters†. For example, the majority of presidential campaigns depend on television advertising. Clinton spent $12 million of his $30.9 million limit on television commercials in the middle of the primaries, $42.4 million during reconvention, and $44 million on television ads in the general election. A total of $98.4 million was used on television commercials. In my opinion, it is not good for the citizens and will influence on the result of voting. The voters will receive much positive information of the politicians and they will be distracting the purpose of vote. Moreover, by using an effective political advertising, a politician can win the other politicians even though he is not as good as the others, and it is unfair to them. There are no a commission to check the information of political advertising that is wring or wrong; therefore, the voters will have no chance to predict what the politicians will do for them. Some politician just tries to get votes by any ways, and when they win they forget what they promise. In short, advertising in voting is not a good method and it also makes some disadvantage to both the politicians and the voters. The last problem is that some activities in our society are wrapped by the advertisings. On the streets of our city, many advertising billboards are built to advertise for some products and it makes he city become uncivilized. On the television, there are many programs of advertising that trouble the audiences. For example, when people are attracted by a wonderful program, some adverting programs are run and distract them. More over, on the Internet, now people get many difficulties to check their e-mail in the inbox because they have seen many advertising letter from some company in their inbox. In short, some of advertisings are now obstructing the process of some activities in our society. Advertising has a strong influence over social behaviors, attitudes, and  expectations of individuals involved in intimate relationships between men and women Companies spend millions of dollars on advertising every year. The companies are very aware of the effect of advertisement on the community. Companies would not spend millions of dollars on advertising if it had little or no effect on the public. We all know that advertising provides a general service of informing us about products. But, does it also unnecessarily affect our behavior, relationships, and environment? How can we avoid the negative effects of advertising, especially in our relationships? Nowadays, in order to promote the products, many companies abuse so much of the advertising. In this case, they do not pay enough attention to the quality and the value of the products. Therefore, although advertising can bring them the profit and promotion from selling their products, they have to consider some bad effects of them on the society. References Family Education Network â€Å"Cigarettes – Don’t Believe the Hype† cited in 18/12/2004 at www.familyeducation.com Henry Saffer, Ph.D., Alcohol Advertising and Youth, National Bureau of Economic Research, 365 Fifth Avenue, 5th floor, New York, New York 10016-4309 Kilbourne, Jean (1999). Can’t Buy My Love: How advertising changes the way we think and feel. New York: Touchstone. Andrea Dworkin, Pornography: Men Possessing Women (New York: Phime, 1989) Reichert, T., Heckler, S.E. & Jackson, S. 2001, the effects of sexual social marketing appeals on cognitive processing and persuasion. Journal of Advertising, vol. 30, no. 1, pp. 13-27. Won Ho Chang, Jae-Jin Park, and Sung Wook Shim. â€Å"Effectiveness of Negative Political Advertising.† Cited in 21/12/2004 at http://www.scripps.ohiou.edu/wjmcr/vol02

Ebp Evidence Based Practiced

Running head: EVIDENCE BASED PRACTICE1 Evidence Based Practice San K. So Nevada State College EVIDENCE BASED PRACTICE2 Abstract Evidence based practice is an important aspect of nursing and many other disciplines. It is needed to build upon and/or modify current practices. Evidence based practice has made hospitals and medical facilities nationwide use policies and procedures that closely match the guidelines suggested by certain research. For example, the use of foley catheters and the regulations for the use has been greatly modified due to research based data.The guidelines are used to prevent catheter-associated urinary tract infections. Evidence based practice also has influenced the use of certain treatments for premature babies and how nursing orientation is done. This article will touch upon many aspects that research and evidence based data has changed and/or improved, so patient care is maintained safely and effectively. Keywords: EBP (evidence based practice), CAUTI (cathe ter-associated urinary tract infections), JACHO (The Joint Commission), WHO (World Health Organization).SBAR (The Situation, Background, Assessment, and Recommendation) bronchopulmonary dysplasia (BPD). EVIDENCE BASED PRACTICE 3 Evidence based practice (EBP) is an approach to healthcare wherein health professionals use the best evidence possible to make clinical decisions (Blais and Hayes, 2011). It involves complex and conscientious decision-making based not only on the available evidence but also on patient characteristics, situations, and preferences.Evidence based practice involves many steps along the way and have influence hospital policies and procedures. For example, the use and maintenance of in-dwelling foley catheters has been research upon and new practices are suggested. The new research and data had many purposes, like increase patient safety; decrease catheter-associated urinary tract infections, and how nursing will maintain the catheters. In this paper we will exami ne the use of evidence-based practice in regards to catheter-associated urinary tract infections.In the hospital, there are appropriate indications for indwelling urethral catheter and if those indications are not present then the physician needs to prescribe alternative methods of urinary drainage. Some indications per hospital policy is patient requiring prolong immobilization, perioperative use for urologic surgery, anticipated prolong surgery and the need to monitor urine output during surgery, critically ill patients that require strict input and output monitoring, patients with urinary retention and to improve comfort at end of life care.Indwelling catheters are not to be used for convenience for the medical staff. Once an indwelling catheter is indicated, then there are guidelines to maintaining the catheter. Sterile technique needs to be use while inserting the catheter to prevent infection. EVIDENCE BASED PRACTICE 4 As per policy nursing staff need to perform catheter care at least once a shift and as needed. The continuation reassessment of the indication needs to be done also. The catheter needs to be secured to the patient and the collection bag needs to be lower than bladder level.The collecting tube needs to be free of kinks and dependent loops. The collection bag should be emptied routinely. If the catheter has been in for three days or longer, the nurse should provide daily reminders to the physician recommending the removal of the foley catheter, unless it is still indicated. The nursing staff and medical team need to provide education to the patient and the family during the duration of the catheter. These guidelines closely match the recommendations noted on the National Guideline Clearinghouse website. The hospital nursing staff tries to follow these guidelines closely.Our hospital has a self-made monitoring sheet that helps the nurse and the charge nurse to monitor the indwelling catheter and ensure daily care and reassessments are done. T he sheet allows the charge nurse and on-coming nursing staff to closely monitor if the patient is at risk for CAUTI. If a patient does develop a fever and has an indwelling catheter, then urine samples are obtain to rule out infection related to the catheter. The guidelines closely match our current hospital policy, but re-analyzing the guideline would help fine tune many other aspects of the policy (Allen and Donohue and Gilmore, 2010).Along with Guideline for prevention of catheter-associated urinary tract infections, I also use other evidence-based techniques in my practice as a pediatric nurse. EBP shapes how we give report at the end of the shift. The Situation, Background, Assessment and Recommendation communication was developed from research, like the EVIDENCE BASED PRACTICE 5 one done in a northern Arizona hospital on the pediatrics/perinatal service department. The research was explained in the article, Collaborative Communication: Integrating SBAR to Improve Quality/Patie nt Safety Outcomes.Cynthia Beckett and Gayle Kipnis wrote the article explaining the importance and research supporting the use of SBAR during hand-off communication. This study surveyed nursing staff and physicians during and after the research. The integration of SBAR format helped this study achieve their two goals: increase effective communication and improvement of staff and patient satisfaction in care. As with the article, SBAR has made hand off communication to other nurses, physicians, and other discipline staff effective.The SBAR format paints a better picture of how the patient is doing and what is his current status. It also helps with further educating the staff. For example, when I am receiving report from a seasoned nurse and she recommends certain interventions, I am able to ask the needed questions to understand her recommendations; it provides an opportunity for a new nurse to learn the reasons behind certain interventions. EBP can be also applied to certain treatm ents over others. An example of such application is inhaled nitric oxide in preterm infants.A study done at John Hopkins University Evidence-based Practice Center in 2010 was an attempt to review the evidence on the use of nitric oxide on infants born at or before thirty-four weeks gestation age and need to receive respiratory support. Treatment for acute respiratory failure usually contributes to the development of bronchopulmonary dysplasia (BPD) or pulmonary hypertension. The purpose of this evidence report is to address if nitric oxide increase survival and/or reduce the occurrence of brochopulmonary dysplasia, are there short term EVIDENCE BASED PRACTICE 6 r long term risk in the therapy and if the effects of inhaled nitric oxide therapy on BPD. The data collected and information was based on medical research, like certain clinical trials and other researches on Medline, EMBASE, the Cochrane Central Register of Controlled Studies, and PsycInfo databases. The information extract ed from these databases range from 2009 to 2010. The data collected was analyzed and the applied to the questions listed above. The results show that infants treated with nitric oxide did not decrease or increase the mortality rate in infants in the neonatal intensive care.There is inconclusive data regarding the short and long-term effects of inhaled nitric oxide. The research report does indicate there is no evidence that supports the use of inhaled nitric oxide in preterm infants with BPD. This research report is significant for nursing because it provides further education of the nursing staff. If a nurse is well versed in current treatment and their effectiveness, then they can assist the care for the patient along with the physicians and respiratory therapist (Beckett and KIpnis, 2009). Another aspect of nursing that EBP can be applied, is on management level.We discussed how it is applied on skills and treatments, but now we are going to see how EBP can improve the management of the nursing profession. In What Is the Latest Evidence on Nursing Orientation, written by Mary Krugman, the author examines the idea of nursing orientation. Is there a magic number of hours that is most effective to convey information to the new hires and also keep the cost for the hospital within reasonable limits. The article reviewed literature on this topic written in the past five years, spanning from 2006 to 2011. They selected twenty-nine articles to review.The selected articles they were organized and summarized by graduate nurse orientation and EVIDENCE BASED PRACTICE 7 general orientation. The results showed that there was a gap in the general orientation versus graduate nurse orientation. There are many suggestion that professional development specialist should modify the traditional way of framing an orientation. There are studies that suggest that critical care nurse orientation should be provided to all levels of nursing. It becomes hard to challenge and keep the n ew hire engaged when all hospital orientation go over the same nursing concepts.The research implies that one must know your audience and modify the orientation as the day progresses. This article was not a study, but an implementation project. The ideas in the article would help the management and education team redesign how they orientate new hires. Sitting in a room and watching videos may not be the most effective way to organize nursing orientation. Integrating more hands on during orientation would better prepare new hires and new graduate nurses with the transition to the career. This idea would help make my hospital orientation become more interesting and engaging.The traditional way of orientation lack hands on and physically being on the unit. This would not really cost more than the classroom form of orientation. EVIDENCE BASED PRACTICE 8 Summary Implementing evidence-based practice is a vital part of nursing and other professions. The application of the data from researc h and data collect help improve and modify all nursing aspects. It can shape certain practices done in the clinical setting, like how we maintain central venous lines, how we prevent catheter acquired urinary tract infections and as basic as hand hygiene.EBP also influence treatment options. Clinical data and or trials help provide new information on standard of care compared to new innovative treatment, as seen in the use of nitric oxide in preterm infants. We are able to compare the effectiveness treatment options to better serve the patient. EBP can also be used to improve nursing management. EVIDENCE BASED PRACTICE 9 References Allen MC, Donohue P, Gilmore M, et al. Inhaled Nitric Oxide in Preterm Infants. Rockville (MD): Agency for Healthcare Research and Quality; 2010 Oct. Evidence Reports/Technology Assessments, No. 195. ) Available from: http://www. ncbi. nlm. nih. gov/books/NBK56325/ Beckett, C. , & Kipnis, G. , (2009). Collaborative Communication: Integrating SBAR to Impro ve Quality/Patient Safety Outcomes. Journal for Healthcare Quaility. 5(31), 19-28. Blais, K. , & Hayes, J. S. (2011). Professional nursing practice, concepts and perspectives. (6 ed. , p. 184-185). Upper Saddle River, NJ: Pearson. Krugman, M. , (2011). What is the latest evidence on nursing orientation. Journal For Nurses in Staff Development. 27(6). 310-312.

Santander Bank Assignment Example | Topics and Well Written Essays - 2500 words

Santander Bank - Assignment Example Its main competitors are the Barclays bank, Royal Bank of Scotland and Standard Chartered Bank. Santander bank, however, stands out from the rest of the institutions as it offers savings accounts that are cost-effective and reliable to the customers. All these have both short term and long term benefits to the customers. This unique feature has made it have a wider market base that has, in turn, improved its profitability. Santander bank’s current business environment in the financial sector makes it suitable for my placement purposes. Being a business student, I believe that I will gain immensely from the practical experience that I will obtain from this bank. The experience will prepare me adequately in the business world in which I will be required to compete favorably with my competitors. Santander bank being such a successful bank I believe that I will be able to gather excellent lessons that I will make use of in the future. Santander Bank’s Business Activities Sa ntander bank offers banking and financial services to its customers. The services are broadly divided into two, which is, business and personal banking. Its target customer market comprises large business enterprises and individual investors. Some of the business segments of the bank are as follows: retail banking, asset management, global wholesale banking and insurance (Guillen & Tschoegl, 2008). The bank also takes part in the run-off real estate business of Spain in which it advances loans to its Spanish customers.