Company and market analysis of TRU colours

Company and market analysis of TRU colours TRU Colours is a private makeup company which provides numerous services for women of all ages. These services range from make-up application to product knowledge, bridal packages and more. TRU Colours is a sole proprietorship run by Rosie Lima. She provides services out of her own home and is also a mobile makeup artist. Mission Statement My mission is to help bring what I see on the inside, outside for everyone else to see through enhancing clients physical appearance and mental relaxation. Situation Analysis Internal Environment: Organization background Rosie Lima established TRU Colours Make-Up Artistry in 2007. TRU Colours is an unregistered sole-proprietorship completely owned and run by Rosie Lima. She completed formal training in the industry in 2009. She has a Certificate in Entrepreneurial Studies, a Diploma in Cosmetic Management, and a Spa Technician Certificate, all through Humber College. She also interned with Creatively Beautiful. Creatively Beautiful is an award-winning bridal hair and make-up service located in Brampton, Ontario, serving the Acton, Milton, Burlington, Hamilton, Markham, Peel, Halton Hills, and Greater Toronto Area. This company focuses on bridal preparation. They aim to achieve the ultimate experience in relation and pampering for the bride and her party on her wedding day. They focus on makeup application, hair styling, hair extension work, jewellery, accessories, and rentals. TRU Colours provides clients with a customized make-up application experience in the comfort of their own home or a specified location. Since TRU Colours was established, Rosie has been a freelance representative for Lise Watier Cosmetics, freelanced for Shoppers Drugmart both in-store and at their Customer Appreciation Galas, designed and applied numerous looks for photo shoots, and most recently applied make-up, alongside the team from Creatively Beautiful, for the models at the prestigious Total Wedding Show. Services Offered Make-up Design Application Bridal Packages One-on-One Shopping Trips Make-Up Skincare Lessons Make-Up Workshop Parties Financial and Non-financial Results The market for make-up in Canada increased at a compound annual growth rate of 4% between 2004 and 2009. The eye make-up category captured the make-up market in Canada and accounting for a share of 37.4%. Leading players in Canadian make-up market are, Procter Gamble Company, LOreal S.A. and Revlon, Inc. The consistent annual growth of these companies depict that the sector is growing and there are much more opportunities to be explored. Rosie Lima uses the best available make up products manufactured by the top brands to provide quality service to her clients. The industry is expected to grow at much higher rate in near future, so focus should be on targeting maximum number of clients. Study shows that the women aging between 12 -40 should be the potential target. Channels Market value is based on sales through all retail channels including direct to consumer. Toronto gives numerous numbers of options to the clients to select the make-up artists from the list that has Melissa Andre, Melissa Nicholl, Nerissa Haines, Vicki Millar etc. In such a competitive market the advertising channel will help attracting clients just for once. To succeed the retention and referral clientele building is required. Rosie Lima should offer clients the price and service that helps her to establish as a brand. External Environments: Markets A market is any one of a variety of systems, institutions, procedures, social relations and infrastructures whereby businesses sell their goods, services and labour to people in exchange for money. The makeup industry had a variety of markets. These markets range from individuals who require one time makeup application for a specific occasion, to those who want regular makeup application. These are the multiple avenues make-up artistry can take you. Advertisements Magazines Modeling agencies Movies Music videos Runway shows Salons and spas Television Theatre Bridal Makeup Rosie Lima mostly works with individuals. Her clients are usually people who need to look their best for a special occasion, such as an awards dinner, beauty pageant, prom night, or wedding. The target market is women between the ages of 12-35. This segment of the market provides the greatest opportunity. This is because girls around the age of 12 will be beginning to experiment with makeup. Parents may be interested in teaching their adolescents how to properly apply makeup. Also girls around this age go through two major celebrations grade 8 graduation and prom. Many girls will want to look their best on these occasions which will create a demand for a make-up artistry services. Women between the ages of 20-30 are the average age to be married. This will create a high-demand for bridal make-up services. Some women may be interested in make-up consultation which will teach them the skills required to apply their own make-up. This ranges from picking the products desirable for your skin type, the appropriate colours and how to apply your make-up. These are the types of markets that TRU Colour targets. Competitive environment There are many make-up artists available across Toronto. Most of them offer various services ranging from makeup application, spa to hair treatment. Due to heated competition and availability of many artists, the rate of services is kept moderate by most businesses. When one search on the internet to find a makeup artist there are several options available and the majority of them are sole-proprietors offering various services. TRU Colours faces competition from all the local businesses but what sets them apart is the personal touch that Rosie Lima brings along with her. TRU Colours provides customized make-up application to the clients and builds a lasting relationship with most of them. The convenience of getting the make-up done is clients selected location is a unique feature that is not provided by many in the locality. Rosie has gained practical experience in the field and has related formal education as well to better her service offerings. Economic Environment Although beauty remains firmly in the list of reliable categories during the difficult economic conditions that are currently prevailing, a NPD report suggests that it has dropped to fourth place in a list of the least vulnerable consumer goods categories. According to the NPD consumer survey just 32% of respondents said they would cut back on spend for video games, while 36 percent said they would cut back for toys, 39 % would reduce spend on movies and 41% said they would reduce spend on beauty products. Economic slowdown affected this industry too. People were not ready to spend money for appealing outlook. With time as things started coming back on track, the industry is not only stabilized but is also benefited a lot. Product and service advertisements are helping make-up artist to attract clients. Pricing position might pose a threat to them when competing with less expensive product and service. Keeping this meltdown situation is mind TRU colours must offer their clients quarterly, half-yearly or yearly discount coupons, which indeed can encourage the clients to be associated with TRU colours and get benefited from their services. Demographic Environment Demographic environments consists of data and study relating to the human populations in terms of size, density, location, age, sex, origin, incomer, occupation, and other statistical information. Given below are data from the Toronto region where TRU Colour operates: Population by Age 2010 % of Total % Change (2005-2010) 2015 % Change (2010-2015) Total 7,399,926 100.0% 7.3% 7,780,466 5.1% 0 19 1,751,513 23.7% 1.5% 1,743,511 -0.5% 20 24 521,238 7.0% 7.8% 519,424 -0.3% 25 34 1,092,224 14.8% 8.2% 1,200,917 10.0% 35 54 2,299,364 31.1% 6.0% 2,315,911 0.7% 55 64 821,194 11.1% 22.5% 941,616 14.7% 65 74 479,808 6.5% 12.7% 587,833 22.5% 75 + 434,585 5.9% 6.0% 471,254 8.4% Population by Origin 2010 % of Total % Change (2005-2010) 2015 % Change (2010-2015) Total * 7,318,725 100.0% 7.3% 7,695,077 5.1% Born in Canada (Non Immigrant) 4,280,963 58.5% 6.4% 4,435,383 3.6% Born Outside Canada (Immigrant) 2,950,531 40.3% 8.9% 3,172,951 7.5% * The total excludes persons on Indian reserves and settlements but includes non permanent residents, not shown separately. Households by Size 2010 % of Total % Change (2005-2010) 2015 % Change (2010-2015) Total 2,691,769 100.0% 9.8% 2,882,484 7.1% 1 Person 614,487 22.8% 8.0% 648,994 5.6% 2 Persons 766,956 28.5% 9.5% 821,643 7.1% 3 Persons 473,192 17.6% 9.9% 506,839 7.1% 4 to 5 Persons 713,530 26.5% 10.9% 770,321 8.0% 6 or More Persons 123,604 4.6% 13.2% 134,687 9.0% Average Household Size 2.7 2.7 Households by Income * 2010 % of Total 2015 % Change (2010-2015) Total 2,691,769 100.0% 2,882,484 7.1% 0 19,999 316,444 11.8% 248,671 -21.4% 20,000 49,999 637,624 23.7% 531,800 -16.6% 50,000 99,999 900,024 33.4% 883,147 -1.9% 100,000 plus 837,677 31.1% 1,218,866 45.5% Average Household Income $97,046 $125,308 Median Household Income $76,373 $84,718 * Canadian dollars v. Social and cultural Environment What customers like about makeup service is friendly service, good attitude elegant environment, clean fair and reasonable price, highly skilled. Most of women are interested in make-up consultation which will teach them the skills required to apply their own make-up. It is the responsibility of the makeup artist to ensure the safety of the clients while serving them. Since she deals with cosmetics which are primarily made of natural and chemical elements, there exists a risk of health hazards. TRU Colours has had no issues relating to side-effects so far and Rosie in future as well should ensure that all the products she offers are of the highest quality to both herself and the client. She in fact also has a contract that she makes her client go through and signs before offering her services. Rosie Lima mostly works with individuals. Her clients are usually people who need to look their best for a special occasion, such as an awards dinner, beauty pageant, prom night, or wedding. TRU Colours main demographic is women between the ages of 12-35 and predominantly but not limited to bridal makeup. TRU Colours provides avariety of services, each with their own unique benefits. The overall goal of the company is to make women feel beautiful. TRU Colours teaches women proper skin care techniques as well as makeup application skills. vi. Political and Legal Environment A make up certificate / diploma will prove that you have learned the various make up styles, and techniques. It will demonstrate your understanding for knowing the different skin types, and various implications make-up products will have on your clients skin. However, it is possible that you can find work opportunities without any formal education but rather based on your merit, experience and portfolio. Most importantly a make-up certificate / diploma demonstrates that you have the theoretical knowledge behind make-up application. Many employers want to ensure you understand basic hygiene, sanitation, and disease awareness. Make-up artists do not need a license to practice, but they must have some sort of training to work in a spa or salon.  [1]  This training varies from on the job training to actual certificates from community colleges or private make-up schools. There is no licensing required to be a freelance make-up artist in Canada. TRU Colours avoids all legal responsibil ity by ensuring that all clients sign a contract waiving any liability TRU Colours may have in case of emergency. vii. Technological Environment Create and maintain a positive image of professional beauty makeup service, face competition not to lower the price, only to improve service to win customers. While sales and related factors constitute the interaction of how to grasp, and has sales, gross margin is expected to be achieved and with the profit . A beauty salon on the number of daily turnover, investors, operators, it is a very sensitive and the most concern. She is focusing on her potential clients. She also identifies her competitors strength and weaknesses for development. In order to expand her services she should try new avenues in makeup artistry. Her main field is bridal makeup so she could learn different cultural trends regarding makeup. She could consider learning how to work with products such as henna. Henna is a very popular in Indian weddings. If she could adapt to different cultural trends, this would provide new avenues for income. SWOT ANALYSIS: Strengths à ¢Ã¢â€š ¬Ã‚ ¢ Mobile makeup service à ¢Ã¢â€š ¬Ã‚ ¢ Time usage à ¢Ã¢â€š ¬Ã‚ ¢ A wide range of services offered. à ¢Ã¢â€š ¬Ã‚ ¢ Competitive prices. Weaknesses As a new entrant to the market, TRU Colours lacks brand equity that many of its competitors à ¢Ã¢â€š ¬Ã‚ ¢ Struggle to appear continually on the edge in terms of fashion and style. à ¢Ã¢â€š ¬Ã‚ ¢ Large costs associated with a start-up company. Opportunities A steady growing market that is traditionally unaffected by the economic environment. The ability to decrease marginal fixed costs as the customer base grows. Increasing sales opportunities as more people from an individual family frequents TRU Colours. Chances of getting more call flow due to customers references Threats à ¢Ã¢â€š ¬Ã‚ ¢ Competition from already established chains. à ¢Ã¢â€š ¬Ã‚ ¢ A change in traffic patterns as they relate. Critical Issues: As it is new established Makeup Artistry So, she is facing competition from established chains Sometimes she has to go out in all weather conditions She is paying for her own training and seminars There are hurdles when get calls from certain people who are not soliciting in close area Receiving calls at uneven time Some homes may not have suitable space available There is need to provide all her own equipment, and it has to be light and easy to man oeuvre from car and into clients homes She needs to take set-up time, journey time and travel expenses into account in your prices She is to take sole responsibility for building up your client base and booking appointments Marketing Objectives Increase the number of clients and thereby increasing business profit. Create awareness about the business in the local market. Update the marketing tools currently used. Implementation of new marketing techniques. Marketing Strategies Target markets:- Positioning Statement: To women who are pressed for time but want to look there best, our TRU Colours is a mobile makeup service that aims to bring out womens beauty at the convenience of their own homes. Rosie Limas target markets will be individual women between the ages of 12-35. She mainly focuses on individualised make-up application for clients who need it on special occasions, such as an awards dinner, beauty pageant, prom night or wedding. Girls between 12-18 will be beginning to learn and experiment with make-up, thus parents may be interested in a make-up consultation session with a professional to teach them proper application techniques. Also, women of all ages may have questions concerning what products are best for their skin, what colours would best compliment their complexion and furthermore, people with bad skin problems may require make-up consultation. This target is women of any age who can afford make-up consultation. Rosie Lima has a vast amount of experience with bridal makeup thus her target is brides to be. These are typical women between 20-30 the average marrying age. These women would require make-up application for themselves as well as their wedding party . This market may offer a variety of unique opportunities. Service Strategy TRU Colours make up artistry is aimed at promoting beauty for women everywhere. TRU Colours main demographic is women between the ages of 12-35 and predominantly but not limited to bridal makeup. TRU Colours provides a variety of services, each with their own unique benefits. The overall goal of the company is to make women feel beautiful. TRU Colours teaches women proper skin care techniques as well as makeup application skills. These makeup services by Rosie Lima offers a number of differential advantages. Rosie has professional training and experience as a makeup artist which gives her an advantage over her competitors. She has a completed portfolio full of examples of her past work experiences. Clients can browse through her portfolio and choose a makeup design of their liking. Rosie Lima also has vast knowledge of various makeup products and how to use them based on different skin types. Clients experience a relaxing makeup application session at their preferred location. Pricing strategies In the make-up artist industry pricing can be determined either by service or hourly. In most salons and spas price is determined by service however freelance make-up artists have the ability to choose either pricing strategy. TRU Colours needs to have a reference price (the industry average price for the service) and then make adjustments accordingly. In the industry prices can start as low as $30 for make-up application for a special event and enter into the $100s. Make-up consultation typically starts around $40.00 an hour increases into the $100.00s.  [2]  These prices are dependent on the reputation of the salon/spa, the reputation and experience of the individual make-up artist and the types of products being used. More prestigious salons/spas set their prices much higher than spas which are just starting out. In make-up the main objective should be product-quality leadership. This is because make-up application services itself is an affordable luxury as many women are capable of applying their own make-up. Having make-up application services is about quality, and luxury. Many women want make-up application services because they want to relax and be pampered through this experience. It is not only about the services itself but also about the atmosphere and total experience it encompasses. TRU Colours charges $45.00 per makeup application service and $35.00 for teenage makeup application. Since she is a freelance makeup artist she does not charge any tax so these rates are based on a cash basis. There is a demand for this service and TRU Colour needs to ensure it does not set its prices too low because this would lead people to question Rosies skills and experience as a make-up artist. The better a make-up artist you are the higher the prices you can set. Thus Rosie should set her prices just above industry standards to ensure that people are confident in her skills as a make-up artist. The estimated costs would be fairly low for a free-lance make-up artist company. This is because the fixed costs are relatively low. The only requirements are a make-up kit with various colours, foundations, primer, toners etc. As make-up brushes. These products are long-lasting and do not require re-placement after each client. There are no employees to pay, or rent as she works out of her home or travels to customers. The variable costs would be the costs of transportation. Thus operating this business would be fairly low in cost. The pricing method selected would be the perceived-value pricing method. This is because customers have a perceived value attached to this service. It depends on the make-up artists experience, training and portfolio that customers will attach a certain value to their service. Promotion Strategies This type of industry requires a variety of promotion strategies. As a result of TRU Colours being an unregistered company most of the promotion will be done through word of mouth. A freelance make-up artist must network as much as possible and promote their business. Networking and promoting are the two most important things to land clients. A makeup artist should create business cards fit for a professional makeup artist. They should be flashy, creative, and different. This is because you are trying to attract the attention of potential clients. You are trying to show that you are creative and flashy especially in this industry. Black and white business cards just do not cut it. You need to show you understand beauty through the art on our business card. Create videos on YouTube. Many women go on YouTube to watch makeup tutorials which teach them new techniques and strategies. Also put your information under the video so they can contact you for an appointment. Also, state your formal education and experience so women see that you are trained and knowledgeable. Create a portfolio and put it in a website online. Many people browse the web for make-up artists and with a portfolio about yourself, your experience and training it could bring in potential clients. Show work that you have done in the past. Put pictures of past clients in your portfolio so potential clients have an idea of your abilities. Put a portfolio on a personal website, myspace or facebook. Social networking websites build credential because friends of friends will be able to check out your work and feel that they can trust you because someone they know, knows you. Perhaps rent a booth at a vendor fair. Bring a few friends with you to model your talents. It will attract attention. Bring your makeup artist portfolio and leave it open for people to browse through. Bring business cards and hand them out to potential clients. Offer discounted rates on make-up services and show how much you usually charge. This way you will build credibility with new clients and they can experience your talents first hand. People will be able to observe your skills and contact you later for an appointment. Collaborate with a spa/ salon. If you know people that work in a salon only specializing in hair or nails tell them to refer their clients to you. Create a few flyers and posters and ask to put them up in their spa. Seeing as the employees in this spa specialize in a different line of work it will not take away business from them and perhaps you can negotiate a deal where they refer clients to you and you refer your clients to them. Leave a copy of your portfolio in their spa/salon so potential clients can glance through it during their hair or nail appointment. This could be beneficial for both you and the salon. Distribution Strategies TRU Colours makeup artistry is a single person company. Rosie Lima is the single employee as well as owner. She provides services out of her own home or in the homes of her clients thus distribution strategies is irrelevant. There is no distribution channel involved in her business as there is no product being sold. Since the service provided requires a set of skills and experience only Rosie is capable of providing set services within her company. Financial Projection Break-Even Analysis Break-Even Analysis Yearly Projection of clients 10 Achieved target in 2009-2010 7 Average revenue $345 Yearly fixed expenditure (eye shadow, foundation, toner, makeup remover) $1,000 Average cost of visiting her clients $24 Breakeven Cost $1,247 Sales forecast Considering the future market projection, that says that make-up artistry market will encounter growth in future. Rosie Limas focus should be expend the categories of service she offer which will help her targeting the numbers and making marking more profits. Assuming the fixed cost for every 7 bridal customers comes out to be $1000 Assuming, she target general make-up customers with the fixed cost for every 10 customers @ $130 and increases by 10% with every year. Sales Forecast for TRU COLOURS Financial Year 2009-2010 2010-2011 2011-2012 2012-2013 Achieved target in 2009-2010 7 8 10 12 Average general clients 0 10 12 14 Total clients 7 18 22 26 Average Revenue 345 380 417 459 Average Revenue 0 45 50 54 Fixed Cost (bridal) 1000 1100 1210 1331 Fixed Cost (general) 0 130 143 157 Variable Cost (Average travelling) 24 24 24 24 Break-even Cost (Bridal) 1247 1646 2468 3588 Break-even Cost (General) 0 80 163 281 Profit (Bridal) 1168 1542 1740 1967 Profit (General) 0 370 431 503 Total Profits 1168 1912 2171 2470 Sales forecast graph Expense Forecast:- Rosie Lima works full-time at Humber college so she do not want to incur any variable cost because she dont want to spend money on marketing as she dont have sufficient manpower to cater the clients. She may come up with that idea sometime later. But for now her expense forecast is calculated in the sales forecast section. Implementation Plan The implementation plan for TRU Colours makeup artistry will have a number of phases to it. In order to fulfill all of the promotion strategies listed, she should outsource her plans to a variety of people. She will require a company which creates and prints business cards. This is important to for networking purposes. When she meets new clients she will be able to present them with a professional, yet creative business card in order to attract attention. She should outsource her advertising to a web-design company. This company will create a professional page on various social networking sites such as MySpace and Facebook Page in order to gain attention and interest in potential clients. She should create a professional website with her portfolio as well as information about her training and experience. As well as a service and pricing list. She should also post her company on local classified listings and websites such as Kijiji and Craigslist. This will help find new clients which will thus expand her company. She should continue working for various bridal shows in order to gain experience and build her reputation. TRU Colours needs to expand by working in more events in order to increase networking which will build a brand name for herself. Also the more experience she has the higher her reputation will increase. Evaluation and Control There are multiple ways to evaluate the progress of TRU Colours makeup artistry. Firstly, she should ask customers to fill out a feedback form. This would be very useful for her to learn how she can improve her own styles and techniques. She could also use these feedback forms as indicators of how well her services are meeting the needs of her clients. At the approval of her clients, she could put positive feedback forms into her portfolio. This will prove her credentials as a makeup artist to potential clients. TRU Colours does not have any recorded financial records. In order to have more control over the company and greater awareness of how much income the company is making and how much she is spending on products (specifically on what products), she should implement a plan to record her finances. She could use a program such as Microsoft outlook or Microsoft excel in order to keep a record of her income and expenditures. TRU Colours should also record i

African Americans jazz Essay

Many believe that jazz is a music that African Americans played together with the Creole musicians during the 19th century in New Orleans, Louisiana in United States that bind the race together, black and white Americans. This is also considered as the ancient and most distinguished musical genres in North America and known as â€Å"America’s classical music. † Based from the quote of Gerald Early, a lecturer and a writer of African – American studies, he emphasizes that America will be known from three things: in the Constitution, sports (baseball), and in jazz music, since these are the most captivating things that they developed. Jazz is a type of lyricism that reflects on the Great American promise and expresses hope for freedom in slavery. It is also illustrated by the exceptional attribute of collective improvisation and should be performed with the right feelings about it. According to Louis Armstrong if you will ask, you’ll never know. He discovers the secret behind the jazz music, that’s why he became known as one of the successful musicians and leading stars in the whole world. The early jazz musicians create a great impact to the life of many as they change their point of view towards music. Although, jazz music is originated from the black, who are considered outsider but living in America, wherein they use this as a passage to be accepted in the society, still America truly owns this music. I prove it accurate because the New Orleans jazz musicians improve, develop, and patronize this music until the whole world has known it. One more thing, jazz has a big role to the history of America. This music becomes the expression of freedom because way back in 1970, it played a major role in the life of African American culture. Their longing for freedom is emphasized as they sing. I also believe that jazz eliminates the discrimination between the white and black people, that’s why I strongly agree that jazz belongs to America because the whole history of this country is the song itself. The history of jazz is deeply rooted in America and until now the musical tradition lives here. Works Cited The Importance of Jazz in American Culture | Jazz & More† http://jazz. learnhub. com/lesson/6809-the-importance-of-jazz-in-american-culture#ixzz0ESyZePQV&A The Importance of Jazz in American Culture http://jazz. learnhub. com/lesson/6809-the-importance-of-jazz-in-american- culture#ixzz0ET3vi6Uc&A A History of Jazz http://www. historyjazz. com/ The History of Jazz Music http://meltingpot. fortunecity. com/zaire/721/introframe. htm Jazz Music http://www. smallsjazz. com/

The Dirty Facts About Advice Essay Samples

The Dirty Facts About Advice Essay Samples When you work with us, you're guaranteed that every one of the samples and topics will be customized to fit your purposes. All kinds of organizations are developing new infrastructure to grow their profit. Fortunately, there are numerous solutions out there. The Little-Known Secrets to Advice Essay Samples On occasion an excellent instance of what you're attempting to achieve is well worth a 1000 words of advice! Think freely, but you're not permitted to think of anything else besides the topic accessible. Therefore it is crucial that help is at hand. Make my on-line help speech. There's, clearly, a limit on the range of pages even our very best writers can produce with a pressing deadline, but usually, we figure out how to satisfy all the clients seeking urgent assistance. If you're just starting your writing career, there'll be key takeaways if you should survive in the writing industry. After discovering our website, you wil l no longer will need to bother friends and family with these kinds of requests. Students lead busy lives and frequently forget about a coming deadline. Choosing Good Advice Essay Samples It is possible to also get a variety of discounts on our site which will help you to save some more money for future orders or anything you want to spend them on. Nevertheless, once the advertisement can be construed to contain an offer, any person who accepts it is going to be eligible for claim. You may even benefit from on-line custom writing services! On the flip side, you can reach websites that charge a little fee. You've got to know that being an exemplary writer doesn't come easy. Second, a great writer is a person who makes things simple to understand for the readers. Finally, he keeps focus. Consequently, to be a very good writer you need to be punctual and authentic. Even the most well-known examples need context. Keep reading to learn more and find the most out of it. 1 approach to consider the conclusion is, paradoxically, as a second introduction as it does actually contain lots of the same capabilities. When you're actually writing you will need to stay in mind that you're arguing a particular point. Assuming you have some idea on the overall area you want to deal with in your essay, the upcoming crucial step is choosing listing down anything you know on the problem. Pay to finish a quote in any manner. The Battle Over Advice Essay Samples and How to Win It For example, you will probably learn to choose or make a best essay topic. It's simple to point out an essay that's been written solely for the interest of it. In order for this kind of essay to be productive, the researching of the topic has to be thorough and well balanced. In the event you're not certain how to compose a personal essay and struggle to begin, we've a superb literary essay example advice! This essay examines the explanations for why assignment essays are beneficial for student learning and considers a number of the troubles with this technique of assessment. Samples of essays can allow you to remove doubts. An essay outline will allow you to organize the general structure of your essay. Descriptive essay topics could possibly be either easier or tougher. The attachment theory puts forward an infant with a secure attachment with one or both parents will be capable of using them as a secure base to explore their environment. It is essential for the child to create strong nutritious attachments with not only parents, but in addition with different individuals, like their grandparents or caregivers. Parents are important, for the reason that they are the principal example for their child on how best to interact with the world and the way they need to lead their life. Fantastic parenting isn't simple to define, as one definition doesn't fit all, however it refers t o finding a fantastic balance within all elements of the way to be a good' parent. Only as soon as you're certain you've got all of the vital facts down, in case you get started writing. It's better to go away the title till last, and that means you may select a single thing catchy that really captures the gist of your essay. In truth, it would be better to shell out only a little region of the essay explaining what happened. With planning, you are going to be in a position to start with whatever portion of the essay is easiest for you, without having to struggle over the debut, for instance, if you know this part is very challenging for you. Picking the very best advice is definitely hard because I feel all them are the very best advices for me. Students who find they lack the skills necessary to research and formulate decent essay topic ideas should think about getting assistance from our experts. Fully being a challenging endeavor, writing also will come with its advanta ges and disadvantages. Writing Many individuals like to write, however they fail to abide by specific tasks. Whispered Advice Essay Samples Secrets On the flip side, article writing is a type of creative writing mostly employed by businesses as a means to market their products. When you're writing, attempt to prevent employing the very same words and phrases over and over again. First of all, you have understand there are various types of writing. There are various kinds of writing.

​In Order For A Company Or Professional To Excel In The

In order for a company or professional to excel in the world of business or technology they have to adopt a code of ethics. A code of ethics is a set of different values and ethical standards that a company or professional must adhere to in order to conduct business. (Byum) One of the biggest companies that have changed not only the technological world but the business world as well is Apple. Since the founding of the company in 1976 it has continued to grow and has become one of the highest grossing companies, recently amassing a 49.6-billion-dollar revenue in the fourth quarter of 2016. (Apple Reports) With being the largest publically traded company to deal in the realm of technology Apple Inc. has to adhere to a strict code of†¦show more content†¦While this case proved to be an exception to most individual’s moral code, Apple still challenged the FBI and refused to allow access to the iPhone information in a court case and Apple deemed that it would be unethical to create software that would â€Å"undermine the security of the devices†. (Moser) According to Apple Inc.’s code of ethics in regards to suppliers they are allowed to disclose information in accordance to different laws (Apple Inc). In the case of the San Bernardino terrorist attack Apple stepped away from this ethical code because they felt that by allowing the information on the phone to be accessed it would be a breach of security and the first step on a slippery slope that would possibly endanger the information of all iPhone users. (Moser) Even though Apple had already had a code laid out in regards to security they still have to make ethical judgments in certain situations based on the morals of the situation and all those who are involved. This supports the case that ethical codes are ever changing and need to be altered to in regards to different situations and diverse moral codes. This ethical issue spans to other moral codes besides the concept of securit y. It spans from labor issues to environmental issues that are becoming more prevalent in the technological world. The majority of Apple’s issues lie within their smaller retail stores and factories, rather than the corporate level. As of 2012, Apple was the onlyShow MoreRelatedThe Responsibility To Access To The Wayland Manufacturing Company1126 Words   |  5 Pagesinadmissibility (Arens, Elder, Borsum 2013) (2017 Fraud Examiners Manual 2017). Viewing a company’s internal records require authorization from the company or by legal order. For example, I request permission from Wayland Manufacturing Company to collect the Purchases ledger and the Accounts Payable ledger, which the company allows. If the company denies my access or I commit unauthorized access, all evidence becomes inadmissible. Non-public records from independent third-parties require a subpoenaRead MoreAmerican Athlete Babe Didrikson Zaharias1301 Words   |  6 Pagesand women’s sports. Society has largely ignored and discriminated against female athletes. For a long time society portrayed female athletes as masculine, butch, and homosexual which has influenced the amount of women that choose to participate and excel in athletics. After noticing these problems, feminists attempted to reverse these trends and produce better opportunities for female athletes. By advocating for equal rights as well as pushing for legislation, they enabled women to use sports to improveRead MoreDecision Support System ( Dss ) Integration1170 Words   |  5 Pages Decision Support System(DSS) Integration for the Business Model of the Ye Olde Steampunk Emporium Student Name : In Bum Choi Student ID : 0061092505 Course : Professional skills for Information Systems Course ID : CIS5100 5th October 2016 â€Æ' With the development of commercial transaction, there is a surge of demand of commercial evaluation and prediction. In this circumstance, many entrepreneurs tried to understand and predict patterns of customers purchase, and foresee to prepareRead MoreLeadership Definition830 Words   |  4 Pagesobjective and guides the company or community in a way to make it more coherent and cohesive is called leadership. We can also define leadership as a process of leading people in the right direction in order to achieve goals. Leaders apply leadership attributes such as values, knowledge and skills to implement this process in any organization. Leadership ensures that that the organization works successfully and accomplishes the desired goals. It motivates people to excel in the field they are workingRead MoreThe A Company Truly Stands Behind. Bunn Essay1402 Words   |  6 Pages Quality Since 1840. A slogan that a company truly stands behind. BUNN started out over 170 years ago when Jacob Bunn opened a grocery store in Springfield, Illinois. A young Abraham Lincoln was one of the first customers to visit Bunn’s store. Eventually the grocery store grew into Bunn Capitol Wholesale Grocery Company. George Bunn took over and started the Beverage Equipment division in the late 1950’s. This division broke off and was incorporated as its own entity in 1963. Today, BUNN is stillRead MoreCover Letter Basics1148 Words   |  5 Pagesletter is an invitation for a hiring manager to read your resume. Hiring managers usually have an order to which they read your submitted documents. That order would be cover letter, then resume, and then any supporting documents. You want your cover letter to grab their attention and draw them in. After reading your cover letter they should want to learn more about what it is you have to offer their company. This can be yo ur make or break introduction. First thing first, you need to be prepared. TheRead MoreAnalysis Memorandum1532 Words   |  7 Pagesheavily on the use of Microsoft Excel spreadsheets in order to keep track of their personnel, security violations, inspection programs and training. While spreadsheets are effective means for complex calculations they are also limited in that they basically fall short in showing the relational qualities of security data in relationship to particular fields and queries. Not only do they fall short in relational quality, but they are also very difficult query in order for the user to locate particularRead MoreBloomberg Core Exam Essay751 Words   |  4 Pagesbefore dragging the data into an excel sheet Data nevitationWhat tool can I use to find a list of the earches or alerts that I have saved using {INI} {ULRT lt;GOgt;} the logic that bloomberg uses to organize our functionality is that of a menu driven system where functions are located on menus such as the yellow market sector menus on the keyboard. True If you do not see the tools to the right of the refresh button this is because? You have a bloomberg professional login but not a bloomberg anywhere Read MoreMy Personal Journey : My Father, The Heart And Joy Of Our Family809 Words   |  4 Pagescarcinoma. At the time, my grandfather had three weeks to live unless he sought treatment immediately. I was brought up in a foreign family and am the first to attend college. So naturally, I was depended upon by family members to speak with medical professionals about his treatments, medications, and recommended dosages. Over the next several weeks, I comforted my grandfather, translated what his physicians were counseling him on, and started a medication regime alongside with his local pharmacist thatRead MoreThe Fraud Prevention And Detection Softwares977 Words   |  4 Pagesanalytics. His passion for customer-driven product development has enabled Arbutus to continue to define the state of the art in audit analytics capabilities. Arbutus proven and powerful analytics support a broad range of auditors and other p rofessionals. Fraud detection software such as Arbutus Fraud Detection is an ideal tool for auditors and forensic accountants to examine large volumes of transactional data so they can detect and prevent corporate fraud. Fraud detection software is specifically

To What Extent Should College Athletes Be Paid or Not

A hot topic that people have been analyzing lately is whether college athletes should be paid or not. There have been convincing facts from both sides on whether these college athletes should receive pay while in school performing at their specific athletic event. There has been considerable controversy over the past years on whether or not National Collegiate Athletic Association (NCAA) athletes should be paid or not. Fans, players, and the board of the NCAA all have their separate beliefs on why or why not the athletes should be paid. These young athletes work their hardest on the fields and attract millions of fans and think money fans pay to watch them perform, can go to them. The University of Alabama made approximately $124 Million dollars in operating revenue in 2008. Based upon those statistics, you can see that athletes have a reasonable argument of why they should be paid a salary when the school is able to afford to do so. While one side believes they should be paid, anot her side believes they shouldn’t be paid because instead of receiving pay, that possible salary is substituted with a scholarship and education. If the athlete has kids and a family, the athlete should be given a salary to support them. As a college athlete, you have the opportunity to make a life for yourself and create your own family. You have the legal ability to start a family and have kids of your own. What holds those athletes back is doing what they do best and putting their oneShow MoreRelatedShould College Athletes Be Paid?1275 Words   |  6 PagesCollege athletics have amounted to enormous popularity among Americans over the past few decades. This has resulted into increased revenues for the National Collegiate Athletic Association (NCAA), and the participating colleges, which has started the debate of whether college athletes should be rewarded beyond their athletic scholarships. This paper will attempt to answer the question as to whether college athletes shoul d be paid by explaining some pros and cons of this subject. Athletes form theRead MoreCollege Athletics Is A Major Part Of PeopleS Lives Around1364 Words   |  6 PagesCollege athletics is a major part of people s lives around the world. From the athletes playing the various sports to the fans watching from their televisions it has become a huge thing. A portion of these people seem to think that the athletes deserve more then what is already given to them. A question has been brought up and debated on whether or not these athletes should be paid to play. College athletes are hard working young adults trying to earn a degree at whichever school they have chosenRead MorePaying College Athletes1455 Words   |  6 PagesWhen it comes to college athletics, there always will be a problem that arises. It is one of the most controversial topics there is. One of the main issues within athletics is the idea of whether to pay college athletes or not. Several studies have been done along with articles from various sources. This has been on the rise especially since â€Å"March Madness† is coming up. â€Å"March Madness† may only consist of three weekends, however, an 11 billion dollar deal is made to televise the games (Wilbon).Read MoreIssues Over Paying College Athletes1359 Words   |  5 PagesIn recent years, the issue of paying college athletes has come to the forefront. There is an entire market for college sports and the associations that oversee these college teams, the ones that broadcast their games on television, and the sponsors that support them make a huge profit. This brings the question, why aren’t the students who are giving their time to these sports being paid? There seems to be a misconception that college athletes aren’t being paid and that is wrong. Just in Florida, toRead MoreResearch Paper On College Athletes1387 Words   |  6 Pages Many Colleges have won big sports competitions and got a lot of revenue from winning those competitions. March Madness - with, biggest college tournament in the country. If you win March Madness you win a bundle of money and because youre in it you produce money from tv rights, talking billions of dollars. These players make the college they play for a lot of money. College players putting in all their heart to win while still studying and focusing on their education, the players not sleepingRead MoreIs College Athletes Get Paid?1613 Words   |  7 Pages2 4/20/2015 Is It Time For College Athletes To Get Paid? The concept of college athletes getting paid has been around since college athletics have existed. One might ask why the athletes should get paid if they already have free tuition. The revenue that certain athletes bring to a university can be a substantial amount, beyond that of just a scholarship in some cases. Debated by many and taken action by few, giving the right of receiving benefits to a college athlete has made little progress. Read MoreShould College Athlete Be Paid?1375 Words   |  6 Pagesbig question surrounding the college athletic industry is if college athletes should get paid for the participation in the sport. It has recently over the past few years been brought up as a huge topic in college athletics, a lot of people have their views in if they should or shouldn’t. The big picture everyone has to look at and get an understanding to be the economic aspect of it. There are a lot of factors that people fail to realize that involve paying these athletes suc h as the supply, demandRead MoreWhy Should College Athletes Get Paid1551 Words   |  7 Pagesthat professionals get paid for the revenue that they bring in while NCAA athletes do not. It is time for change, college athletes should be monetarily compensated because they are the ones who have made the NCAA profitable for many years. The idea of college athletes getting paid has been at the center of the sports world because there are a variety of opinions surrounding this topic. Raymond G. Schneider pointed out that some agree with the idea of athletes getting paid because coaches are allowedRead MoreShould College Athletes Be Paid?1385 Words   |  6 PagesStates college athletes are forced into debt due to busy athletic requirements on top of standard coursework. A great percentage of athletes finish their athletic career without even graduating college with a degree. These athletes are a huge marketing tool for this universities, from the sales of their jerseys, to using their talent to showcase their brand/logo on television, and also making millions of dollars off of contracts with television networks. Because of this I believe college athletes shouldRead MoreShould College Athletes Be Paid? Essay1001 Words   |  5 Pagesprovides competitive sport as popular as the professionals. In fact, its annual rev enue makes that point clear. College football and basketball generate more than the National Basketball Association, a total of more than $6 billion yearly.[1] There is one major difference between the two associations, however. NBA players get paid for the revenue they help bring in, while NCAA athletes receive no monetary compensation. The promise of a free education is not enough anymore if the NCAA wants to act

Flexible Working Free Essays

Working in a small charity organization of about 35 employees, flexible irking has come up multiple times as an issue that needs to be addressed both from an employee and employer point of view. Living in times where we as a society work longer hours and have even more demanding personal lives, employees feel there needs to be a lot more flexibility in terms of working patterns offered to all employees regardless of whether they have children or not. From an organizational point of view, flexible working is seen as not very practical financially for a business of Walk the Walks size. We will write a custom essay sample on Flexible Working or any similar topic only for you Order Now Also there seems appears to be a general misconception on how practical it will be to implement In this report my aim is to look at the positive and negative impacts of flexible working. Will also prove that there is a positive relationship between flexible working and individual performance and propose a solution that works for both the Walk the Walk as well as the employees. Methods Main page Flexible working and performance -? positive relationship between flexible working and individual performance†¦Ã¢â‚¬ ¦ How to cite Flexible Working, Papers

Journal Of Scientific Research Publications-Myassignmenthelp.Com

Question: Discuss About The Journal Of Scientific Research Publications? Answer: Introduction In every business organizations all over the world, the concept of marketing strategy is highly regarded. Marketing strategy refers to the method or technique to design the plan of action for the promotion and selling of the business products and services (Hitt, Ireland Hoskisson, 2012). At the time of the development of business strategies, organizational manager need to consider all the major principles of marketing (Hill, Jones Schilling, 2014). At the same time, it is needed to measure the effects of various internal and external environmental factors on the business organizations (Peppard Ward, 2016). This particular report takes an honest attempt to analyze and evaluate various marketing strategic aspects of Honda Motors in Singapore. Honda is one of the largest multinational conglomerate corporations that involves in the manufacturing of automobiles, motorcycles, aircrafts and various power equipments. Since the year 1959, Honda has been the worlds largest motorcycle corpor ations along with the worlds largest manufacturer of internal combustion engines. Honda was established in the year of 1946 and commenced their business in 1948. The company is based on Tokyo, Japan. There are some major products of Honda; they are automobiles, commercial vehicles, luxury vehicles, motorcycles, scooters, electric generators, water pumps, tillers, outboard motors, robotics, jet aircraft, jet engines, lawn equipments, garden equipments and others. The whole analysis of this report is based on operations of Honda in Singapore as Honda has a large and effective market in Singapore (honda.com.sg, 2017). Internal Analysis For the analysis of the business organizations, one cannot ignore the importance of Internal or Microanalysis. Internal analysis helps in the process to identify or evaluate the specific characteristic of the business organizations. One of the major parts of the internal analysis is the analysis of competitors. This fact does not have any exception in case of Honda Cars in Singapore. In the Singapore market, it can be seen that there are some major competitors of Honda cars. The major reason of the presence of so many car companies in Singapore is the growth opportunity of this market. The business friendly Singapore market provides all these companies with excellent growth opportunities. The major competitors of Honda cars in Singapore are Chevrolet, Toyota Motor Corporation, Nissan Motors, Hyundai Motors, Fiat, Mitsubishi, Maruti Suzuki, Tata Motors, Skoda Auto, Volkswagen and Ford Motor Company. Thus, it can be seen that in the market of Singapore, Honda cars have to face tremendo us competition from all these above-mentioned companies. In the Singapore car market, it can be seen there are massive competitions among the companies regarding the same rival model. This aspect is also applicable for Honda cars. In this case, the example of Toyota Wish vs. Honda Jade RS can be mentioned in this report (cnet.com, 2017). Both the car models are under the model of Compact MPV that is between the model of MPV and a sedan. Under this car model, Toyota is giving Honda a tough competition. Both the models of Honda and Toyota are almost same as they are the rival models of each other. In addition, the price and features of both the modes are almost same. Thus, from this discussion, it can be seen that in this particular model, Honda is getting tough competitions from Toyota. Another instance of market rivalry can be established with the example of Honda Civic vs. Hyundai Elantra vs. Toyota Corolla. All these cars come under the model of midsize sedan. From the above example, it needs to be mentioned that all these three car models almost have the same features and they come in almost same price range. Thus, from this whole discussion, it can be seen that the car companies in Singapore are giving tou gh competitions to Honda cars in every model of cars. Looking at the nature of competition in the Singapore car market, it can be said that the degree of competition is high (carsomesg.com, 2017). PESTEL Analysis PESTEL analysis plays an important for the determination of the effects of external environmental factors on the business organizations. In this report, it is needed to analyze various external factors of Singapore on the operations of Honda. The PESTEL analysis is done below: Political Factors: As per the Political and Economic Risk consultancy (PERC), the political risk is lowest in Singapore among all the countries of the continent. This is major boost for the business of Honda as stable political condition of the countries helps to set up the base of any business. Some of the crucial political laws of Singapore are recruitment law, trade laws and others (Shende, 2014). Economic Factors: The exchange rates between Singapore and Japan do not remain same as it fluctuates. This aspect affects the price of Honda cars in Singapore. In the recent years, the disposal income of the people of Singapore has increased because of good economic condition of the country. This aspect helps to increase the sales of Honda cars in the country (Markan, 2015). Social Factors: Major social factors in Singapore for Honda cars are the cultural and demographical aspects of the external environment. The introduction of new eco-friend cars by Honda has been hugely successful in touching the sentiments of the people of Singapore. In addition, the Honda cars in Singapore are less expensive when compared to other companies. Technological Factors: As per the development of technology in Singapore, people of Singapore stated relaying on the GPS technology for the navigation purpose. For this reason, Honda introduced the system of satellite navigation in their cars. In addition, with the help of advanced technology, Honda is working on in the introduction of fuel economy cars (Markan, 2015). Environmental Factors: It can be seen that Honda has been using advanced technologies in order to bring improvements in their cars. Thus, the efficient engines of Honda cars have been able to provide solution for heated engine so that the amount of carbon emission can be reduced in Singapore. In addition, the eco-friendly cars of Honda have been a major initiative from the companys end to reduce the effects of global warming. Legal Factors: Different kinds of environmental oriented legislations are affecting the production of Honda cars. For this reason, it is necessary for Honda to concentrate on the pricing policy of the company. Other laws affecting the business operations of Honda are fair wages regulation, workplace health, safety, and others (Markan, 2015). SWOT Analysis Strengths In the market of Singapore, the manufacturing of high quality of car engines has been the major strength of Honda. The existence of a highly developed research and development section is one of the major reasons of Hondas success. Honda has a large product portfolio. The portfolio of Honda includes at least humored types of cars. This is a major strength of Honda as it helps the company to increase its revenues. The use of advanced technologies has been one of the most crucial strengths in Singapore. The combination of total portfolio of Honda shows the technologically strong side of the company (Raslavi?ius et al., 2015). Weaknesses As per the earlier discussion, it can be seen that Honda has a well-developed and improved research and development section that contributes to the sauces of the company, However, Honda has to bear a high amount of running costs for this particular research and development department. This aspect contributes to the high price of the Honda cars. This is a major weakness of Honda. In the recent years in Singapore, it can be seen that Honda has reduced the amount of investment in their research and development purposes. For this reason, in the recent years, Honda has not been able to introduce major innovative products in the Singapore market. This is another weakness of Honda. It can be observed that in Singapore, Honda cars are majorly for upper class people. Thus, the middle and lower class people cannot afford the Honda cars. This can be considered as the weakness of Honda (Chen Kodono, 2012). Opportunities The economic condition of Singapore has increased the disposal income and buying capacity of the people of Singapore. Thus, Honda has the perfect6 opportunity to boost its profitability with the help of selling more number of shares. The reduction in the fuel price in Singapore is encouraging people to buy automobile. Thus, Honda has the perfect opportunity to capitalize on this aspect to increase their opportunities (Chen Kodono, 2012). Threats Increase competition in the Singapore car market is the major threat for Honda. Due to increase competition, Honda has the chance to lose its existing market share. High fluctuation in the exchange rates is creating threat for Honda as it has been affecting the prices of Honda cars in Singapore. Increased car price can lead to drop in sales. Marketing Strategy For the analysis of the marketing strategy of Honda in Singapore, S.T.D.P approach is most useful. The S.T.D.P approach helps to analysis four major strategic aspects; they are Segmentation, Targeting, Differentiation and Positioning. The S.T.D.P analysis for Honda is done below: Figure 1: S.T.D.P Elements (Source: Hollensen, 2015) Segmentation Strategy: In Singapore, Honda has implemented the strategy of segmentation to divide the market into small segments. Honda cars like Honda Civic, Honda Jade RS, Honda City and others have been developed to cater to the needs of business executives and families. On the other hand, Honda cars like Supra, Vario and Tiger are for the teenagers, household people and females (Hollensen, 2015). Targeting Strategy: In Singapore, the major target segment of Honda for its cars is family. It needs to be mentioned that most of the cars of Honda have been developed for the accommodation of a family. For this reason, Honda has targeted family people to sell their most number of cars. In this way, Honda has targeted the Singapore market (Wirtz, 2012). Differentiation Strategy: As per earlier discussion, it can be seen that Honda has an excellent research and development section. With the help of this research and development section, Honda has been able to bring cars in the Singapore market that are different from its competitors. The introductions of eco friendly cars, advanced navigation system are the major differentiators of Honda cars (Hollensen, 2015). Positioning Strategy: In the positioning strategy, Honda put emphasis on the quality of their products as it will help to serve the needs of their customers. In addition, Honda has an insight op expanding in the new market. This is one of the major positioning strategy of Honda. One of the major positioning strategy of Honda is that the business operations and products of Honda are very much friendly to the environment. With the help of all these strategies, Honda uses to position themselves in front of their close competitors like Toyota, Ford and others (Wirtz, 2012). Recommendations: Thus, based on the above analysis, it can be seen that on the overall basis, Honda has an effective and efficient marketing strategy where the company has segmented the total market in small segments so that they can better serve the people of Singapore. In addition, the targeting strategy of Honda is an effective one. Moreover, Honda has been coming up with innovative products that have been helping the company in better positioning their cars. It is recommended that Honda needs to develop their positioning strategy in a more accurate ways so that they can reach too many people in Singapore. It is recommended that Honda needs to include more unique features in their cars so that they can attract more number of customers towards their products. Marketing Mix The four Ps of Marketing Mix are Product, Price, Place and Promotion. The marketing mix of Honda is done below: Product: In case of product analysis, it needs to be mentioned that the looks of all the Honda cars are stunning. In other words, the outstanding design of the Honda cars have been able to provides the company with necessary competitive advantage. In addition, the interiors of all the model of cars are excellent as well. In case of engine, the high quality of engines is the unique selling points of Honda (Tapp Spotswood, 2013). Price: It needs to be mentioned that the price of the Honda cars is much higher than that of other cars in the same segment. With the help of this pricing strategy, Honda has been able to target the major customer segments. However, Honda needs to reconsider their pricing strategy in order to make their cars available for all class of customers. Place: In this discussion, it needs to be mentioned that Honda has been able to deliver their products to the right places of their customers. In case of Singapore market, it can be seen that Honda has been able to reach every place of Singapore to cater to the needs of Singapore people. It implies that Honda has an effective strategy regarding place in the marketing mix (Khan, 2014). Promotion: Honda is well known all over the world for their promotional strategy. In this regard, it needs to be mentioned that Honda is also well known all over the world for their quality and innovation. For the Singapore market, Honda never adopted the strategy of aggressive promotion. In this market, the aim of Honda is to create a brand by satisfying the needs of the customers. For the Singapore market, Honda has adopted the strategy of print media promotion. In this promotional process, Honda has been giving advertisements in various magazines and the national newspapers. Recommendations: Thus, based on the above discussion, some recommendations are provided below: It is recommended that Honda need to reconsider their pricing policies and they need to develop the price of their cars in such a way so that the people from all financial class can buy Honda cars. It is recommended that Honda needs to develop aggressive promotional strategy so that they can reach to all the people of Singapore. Conclusion From the above discussion, it can be seen that there are many internal as well as external environmental factors that have their effects on the business of Honda in Singapore. From the competitors analysis, it can be seen that the car industry of Singapore is full of competitors and thus, Honda has to face many competitions from car companies like Ford, Toyota and others. PESTEL analysis states that the stable political condition of Singapore helps the business of Honda in Singapore. In addition, the good economic condition of Singapore is also a booster for the business of Honda in Singapore. As per the SWOT analysis, it can be seen that the quality of engine is the major strength of Honda. However, the high price of Honda cars is major weakness of the company. The above figure is considered as the Product Life Cycle graph where each level represents the each lifecycle of the products. Based on the above graph, it can be seen that Honda is in the growth stage of its life cycle as the company is growing and the cars of Honda have huge demand in the Singapore market. References ?Rivals: Honda Civic vs. Hyundai Elantra vs. Toyota Corolla - Roadshow. (2017).Roadshow. Retrieved 18 September 2017, from https://www.cnet.com/roadshow/news/rivals-honda-civic-vs-hyundai-elantra-vs-toyota-corolla/ Chen, F., Kodono, Y. (2012, November). SWOT analysis and five competitive forces of Chery automobile company. InSoft Computing and Intelligent Systems (SCIS) and 13th International Symposium on Advanced Intelligent Systems (ISIS), 2012 Joint 6th International Conference on(pp. 1959-1962). IEEE. Hill, C. W., Jones, G. R., Schilling, M. A. (2014).Strategic management: theory: an integrated approach. Cengage Learning. Hitt, M. A., Ireland, R. D., Hoskisson, R. E. (2012).Strategic management cases: competitiveness and globalization. Cengage Learning. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Honda. (2017).Honda.com.sg. Retrieved 18 September 2017, from https://www.honda.com.sg/ Khan, M. T. (2014). The concept of'marketing mix'and its elements (a conceptual review paper).Internal Analysis5. Markan, R. (2015). Perception of Indians egarding Comfort Level in Different Car-Sizes.International Journal of Trend in Research and Development,2(5). Peppard, J., Ward, J. (2016).The strategic management of information systems: Building a digital strategy. John Wiley Sons. Raslavi?ius, L., Azzopardi, B., Kerys, A., Starevi?ius, M., Bazaras, Ã… ½., Makaras, R. (2015). Electric vehicles challenges and opportunities: Lithuanian review.Renewable and Sustainable Energy Reviews,42, 786-800. Shende, V. (2014). Analysis of research in consumer behavior of automobile passenger car customer.International Journal of Scientific and Research Publications,4(2), 1. Tapp, A., Spotswood, F. (2013). From the 4Ps to COM-SM: reconfiguring the social marketing mix.Journal of Social Marketing,3(3), 206-222. Toyota Wish vs Honda Jade RS: The Best Urban Hauler. (2017).Carsome. Retrieved 18 September 2017, from https://www.carsomesg.com/news/item/Toyota-Wish-vs-Honda-Jade-RS-The-Best-Urban-Hauler Wirtz, J. (2012).Essentials of services marketing. FT Pres