Product Summary Essay

The commercialization of the internet proves to be a major opportunity of for business organizations in the international arena. It should be noted that this engineering science has all toldowed the creation of sweet business model where companies can become to a greater extent efficient and generate more r even soue by establishing online presence. The internet has become a venue where sellers and misdirecters receive for bargain fors.Some business organizations shed opted to augment their brick and daub strategies by having online acquittances speckle still others have opted to completely operate online. Perhaps three of the most flourishing business organizations which utilized the advancement of internet technology are retailers like eBay, virago, and Walmart. All these industry players have gained the reputation of being the top in internet retailing both in the number of visitors and the marrow of sales generated. If I am given the bump to be a competitor of the se giant retailers, I provide utilize the individual strengths which they display while staying away from their weaknesses. In order to avoid impart competition from these already established players, I volition specialize catering to a small share instead of going after the whole market. This will help me in building the right check for the company and establishing public awareness for the product and wait on that I would offer. eBay represents one of the purest market in the founding today where buyers and sellers can directly transact with distributively other. The website is a very(prenominal) good place to buy products because buyers and sellers can negotiate on the price, payment, and other service. However, I believe that an online retailer should have a immovable price and rules when dealing with its customers. Before entering a transaction, the customer should be adequately informed on the price which is most acceptable in the supplant of product and service. The establishment of a fixed remains of payment, delivery, and price will eliminate the necessity of having to consequence queries for each customer when they find lucubrate to be unclear. However, I will consider the user-friendly and oft upgraded website of the company in order to attract buyers. Amazon is remarkable because of its being purely an online entity. What I will adopt with this company is its system of recording customers details which they can use in their future purchases. I believe that this is a very much inhering value-added feature because it really makes customer more satisfied as they dont need to role information again and again. Amazon should also be applauded for its customers reviews which aids prospective buyers in making their purchase decisions. I will integrate this when putting up an online retailing entity. Walmart is known as the market draw when it comes to price and quality. The company also extends this in its website which showcases all its affordable products. The website of the company is very extensive most comprising its entire product line which it has in store. What I like about Walmart is the warmth of experience even in online shopping. Customer service is still very remarkable and consistent both in its outlet and its online store. This consistency makes shopping very relaxing in an online marketspace where customer emotions are not often considered.ReferencesKotler, P 2002, Marketing Management, Prentice Hall New jersey