Thursday, September 19, 2019
What do you understand by the own-price elasticity of demand for a good
What do you understand by the own-price elasticity of demand for a good?    1. (a) What do you understand by the own-price elasticity of demand         for a good?       (b) Will a linear (straight line) demand curve have a constant         own-price elasticity of demand? Explain your answer.    (c)    Following the terrorists attacks in the USA on 11 September, there         was a marked fall in business travel. In respomse, many hotels cut         their prices to business travellers; for example the Hyatt Hotel group         offered discounts of up to 50 per cent off regular room rates. Under         what circumstances would this lead to increased revenue for these         hotels?    Before we define the meaning of the own-price elasticity for a good we  must understand elasticity and its concept in general. Elasticity is  basically a comparison between the sizes of change in the quantity  demanded, in the case of the own-price elasticity, of a certain good  and in the variable that caused this change. According to Mankiwelasticity  is a measure of the responsiveness of quantity demanded or quantity  supplied to one of its determinants. The law of demand implies that an  increase in a price of a good will subsequently lead to a fall in the  quantity demanded for that good. The formulae which calculates this  amount is the division of the percentage of change in quantity  demanded by the percentage of change in price. The sign of price  elasticity of demand, and elasticity as well, is always going to be  negative due to the fact that quantity and price demanded are usually  in opposite directions. Elasticity is going to be negative as well  since neither the percentage change in price nor the the percentage  change in quantity ar...              ...sequent repurcusion this had in economy  as a whole brought a downfall in business travelling. The hotels in  order to manage this crisis effectively reduced their prices and  offered discounts in order to increase the quantity of customers  visiting them. If we consider the law of demand in this case, hotel  reservations should increase in this period as well as the total  revenue of the business but this would happen when the price  elasticity of demand is elastic. This happens when the percentage  change in quantity is larger than the percentage change in price.    Concluding, we would easily say that it is assume that the hotels  would increase their total revenue with discounts and better prices  but this is not always the case. There are other factors influencing  customer behaviour after these terrorist attacks that would not be  easily predicted or affluenced.                      
Subscribe to:
Post Comments (Atom)
 
 
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.